exhibitor q&a
Help!
Contract Negotiations
ILLUSTRATION: MARK FISHER
Q.
When it comes to event- and meeting-related contract negotiations, what exactly is a letter of intent?A.
A letter of intent (LOI), which is sometimes called a letter of interest, outlines one party's intent relative to another. In effect, it's a nonbinding document – as opposed to a legal contract – in which the parties spell out the details of an agreement. You'll frequently see LOIs used in real-estate transactions, business negotiations, college-admissions processes, and more. In the event-management world, you might find people using an LOI to stipulate agreements between venues and the corporate entities hosting an event. Often a precursor to a contract, an LOI can help clarify the points of a deal and illustrate both parties' intentions to continue forward progress toward a more binding agreement.
— EXHIBITOR Staff
Magazine Topics
Marketplace
- Audiovisual Equipment
- Convention Centers
- Event Design and Production
- Exhibit Fabrication
- Exhibit Producers
- Exhibit Rental
- Experiential Agency
- Flooring
- Graphics
- International Exhibit Producers
- Kiosks
- Lead Retrieval
- Modular Exhibit Systems
- Portable Display Systems
- Shipping and Transportation
- All Companies
eTrak Online Sessions
Feb. 5, 2026
3048R Sales and Marketing Alignment: How to Get ‑ and Stay ‑ on the Same Page
Feb. 10, 2026
3011R How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
Feb. 19, 2026
4101R Boost Up: Promote Yourself from Service Provider to Strategic Business Partner
Mar. 3, 2026
6020R The @show Experience: Understand the Essentials of Exhibit Design
Mar. 10, 2026
7058R Authors Executive Series: Thrive Under Deadlines: Strategies for Success
All Sessions >>
3048R Sales and Marketing Alignment: How to Get ‑ and Stay ‑ on the Same Page
Feb. 10, 2026
3011R How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
Feb. 19, 2026
4101R Boost Up: Promote Yourself from Service Provider to Strategic Business Partner
Mar. 3, 2026
6020R The @show Experience: Understand the Essentials of Exhibit Design
Mar. 10, 2026
7058R Authors Executive Series: Thrive Under Deadlines: Strategies for Success
All Sessions >>