When a client says, "I want to display as many products as possible," most exhibit designers die a little inside. Not so for the team at Ueberholz GmbH. After floor-coverings provider Amtico International GmbH laid forth this very demand, designers rolled up their sleeves and churned out a Silver Award-winning stand.

Hailed by judges as "a refreshing mix of patterns and materials," the 26-by-43-foot exhibit debuted at Bau, a building-industry show in Munich. Here, attendees discovered a contemporary space chock-full of products and featuring multiple raw-plywood structures crafted to suggest residential rooms.

Within these inventively angled spaces, designers covered the lower-most portions of the walls with mirrors. "The technique created the illusion of a much larger space," said designer Nico Ueberholz. "This way, visitors could better envision how the flooring product on display might look on a much larger area within their own environments."

Designers also employed myriad neutral flooring treatments to illustrate the breadth of Amtico's products and to delineate the stand's various functional zones. For example, to define the lounge space, designers used an interlacing pattern in brown, gray, and off-white hues, which was bordered by a wood-grain-infused white-gray medium. And to outline the hospitality area at the back of the booth, a herringbone flooring pattern and neutral-gray border was laid beneath a table-and-stool combo.

While the Amtico logo appeared atop each wooden structure, a luminous, transparent screen across the front of the booth featured a 3-D logo and the company's tagline, leaving no question as to whose house guests were entering. Mixing scores of products with varied patterns, colors, and textures, designers transformed a would-be nightmare into a heavenly haven. E