Per the Greek philosopher Heraclitus, the only constant is change. But despite its reliability, change usually includes a degree of potential peril. For instance, when you set out to transform an exhibit-marketing program, be it subtly or dramatically, you're jeopardizing not only its success but also your career. Nevertheless, the winners of EXHIBITOR Magazine's 22nd Annual All-Star Awards welcomed change like a Minnesotan greets the fall's first mosquito-killing frost.

Take Jenna Harris, senior manager, brand experience at Bell Textron Inc. She didn't merely need to alter a few booth elements or switch up her traffic-building strategy. Rather, management tasked Harris with shifting the way the world saw Bell as a brand. Or consider Joelle McCaslin, medical congress excellence lead at Biogen Inc. Three months before a key show on her calendar, Biogen decided to overhaul its in-booth strategy, more than doubling the size of its medical exhibit to better meet attendees' needs.

Read on to learn how this year's five courageous winners tabled their trepidations and scored serious returns. May their willingness to change – and their skills to do so – inspire you to make some fruitful marketing modifications of your own.

WINNERS Elizabeth Thomas Red Hat Inc. Jenna Harris Bell Textron Inc. Christine Sionne Hunter Industries International Inc. Frank Jones RentPath LLC Joelle McCaslin Biogen Inc.   JUDGES Steven Marchese, CTSM, manager, corporate events, Fujifilm Medical Systems USA Inc., Stamford, CT Annette McClure, CTSM, CSEP account manager, trade shows and events, Nationwide Children's Hospital, Columbus, OH Vanessa Schultz, CTSM, CTSM, senior manager, population genomics community architect, Illumina Inc., San Diego Susan Shuttleworth, exhibit-marketing consultant, McKinney, TX Melanie Swanson, CTSM, CMP, senior event specialist, Thermo Fisher Scientific Inc., Waltham, MA Dana Tilghman, CTSM, CMP, senior trade show and events planner, Minitab Inc., State College, PA