1
"Simple is better. Just highlight the main differentiators or the most important steps. Leaving them wanting more encourages one-on-one conversations."
— Chris Mattran, senior account executive, Global Experience Specialists Inc. (GES)

2
"Explaining too much during a demo guarantees its failure. To paraphrase E.B. White on jokes, it's like dissecting a frog. You understand it better, but the frog dies in the process."
— Mel White, vice president of marketing, business development, Classic Exhibits Inc.

3
"An attendee who questions key claims or has a doubt about your product may be the most unpredictable part of the presentation. A good demo can ease those concerns."
— Jennifer Fiddler, executive director of engagement marketing, Productions Plus Inc.

4
"If you are relying on the internet for your demo, don't forget to order a hard-line connection."
— Jenn Winget, vice president of sales and branch operations, J&S Audio Visual Inc.

5
"When possible, get your product in audience members' hands so they can experience it and have a sense of ownership"
— Danielle Puceta, senior vice president, digital, The Freeman Co. LLC

6
"Give just as much attention to the strategy to attract attendees to the booth as you do to the demo experience itself."
— Liz Nacron, executive vice president, creative and production, executive producer, Live Marketing Inc.

7
"End your demos with a call to action, such as signing up for a free trial, scheduling a meeting with a salesperson, or even asking attendees to purchase right on the spot."
— Nicole Genarella, executive vice president, sales and marketing, 3D Exhibits Inc.

8
"Complex products are often not easily explained through traditional demos. Digital storytelling through augmented, virtual, and mixed reality better communicates product benefits."
— Pete Stam, user experience strategist, Mirror Show Management Inc.

9
"Customers have so much to see and do in a short period. Keep it short – you don't need to tell them everything all at once."
— Shannon Ostrowski, director of marketing, shared services, Cengage Inc.

10
"Technology has made demos more complex, which means more things can go wrong that are out of your control."
— Ben Baker, founder, Your Brand Marketing Inc.