editorial
Bootstrapping Boogie

Within the give and take that comes from a community is love, learning, support, and growth.
I wouldn't have had it any other way. That lifestyle gave me the flexibility to raise a family and nurture a career when my babies' sleep schedules and first steps didn't mesh with the standard work week. But there were trade-offs, the biggest of which was that I learned to be staunchly independent and self-reliant, often to my own detriment. It's a trait I'm still unlearning.
I've grasped from talking with industry colleagues that the work experience for a lot of event marketers is not dissimilar to that of my early career. Not necessarily the freelance aspect of it, although recent surveys show the number of industry folks entering the freelance realm is trending up. It's that often, people in face-to-face marketing are departments of one with coworkers who couldn't even begin to understand their shop talk. I dare any of you to attempt a conversation about drayage during after-work cocktails with normies.
Sometimes I recall the first industry trade show I attended. I approached it like I learned to approach everything else: with a lengthy list of goals I was determined to hit with nobody's help. By my second show, I started to recognize people. By my third show, I was hugging friends and sharing work stories over coffee.
Relationships are a human need, and living in community — however you define it — is vital to our health. Yet we've co-created a culture at large that is self-reliant and bootstrapping — counter to those needs. We're not made to exist in a vacuum. Within the give and take that comes from a community is love, learning, support, and growth. There's even something to be gained — perhaps more to be gained — from interacting with the impatient guy behind you at the coffee shop or your off-putting next door neighbor, although I'll admit I don't interact much with mine.
But maybe that's okay because a community doesn't have to come from your immediate surroundings. One of mine is made up of the far-flung folks in the events industry and I've found support, learning, growth, and even love there. I'm not going to call us a family. Frankly, none of you deserve that designation until you make a passive-aggressive comment about my degree. (Yes, it was expensive and no, I'm not using it.) But we're lucky to have an international community of people to lean on who are not only willing but often eager to swap stories, share resources, and exchange tips to make the industry stronger.
This issue is devoted heavily to building community, both within the industry and on the show floor because in a lot of ways, once you get beyond the nuts and bolts of sign-hanging regulations, that's what it's all about. Our info-packed feature on Gen Z will tell you how to pull those just entering the workforce into your orbit as their careers take off. We have a fascinating and wide-ranging interview with New York Times bestselling author of “Supercommunicators,” Charles Duhigg, on how to connect with people instead of talk at them. And EXHIBITOR's editorial team is so proud to announce this year's Sizzle Award Winners. In an industry that embraces technology with gusto, it's exciting to see that this year's group of honorees also went a little analog to create human connection and rock-hard abs on the show floor (I'll wait while you click here to see what I'm hinting at).
Even if we never interact, and what a shame if we don't, thank you for being in community with me. This lonely writer remains ever grateful. E
Editorial
Bootstrapping Boogie
Within the give and take that comes from a community is love, learning, support, and growth.
Exhibitor Q & A
Sustainable Exhibiting
Like many companies, mine is focusing on sustainability. How can I reduce the environmental impact of my booth?
Exhibitor Q & A
Recycling
How can I improve my recycling efforts at a show and after it ends?
Ask Dan
BYOBO
One of my staff has terrible body odor. How do I broach the sensitive topic without humiliating anyone?
Exhibiting 101
A Guide to Graphics
This handy guide to designing graphics will clear up the details so you can focus on the creativity.
Ammunition
Ideas That Work
String Art, a Sneak Peek, and Postcards from the Edge
Products
New Tools
Three Can't Miss Product Launches
Conventional Wisdom
Baird Center
The Baird Center is situated in the downtown area of Milwaukee, WI
City Profile
Get Out! Milwaukee, Wisconsin
Milwaukee, otherwise known as Brew City, is the undisputed beer capital of the world.
Fixing Snafus
It's Just a Flesh Wound
Thanks to a stitch in time and an apologetic GSC, a destroyed booth was repaired and blood-free in time for the show.
Archive
Shock Treatment
1939-40: Electra the electric eel visits New York World's Fair
Education
14 Things You Should Know About Gen Z
Gen Z confuses, perplexes, and stymies marketers like no other.
Insight
Talking Points
Charles Duhigg shows us we can communicate in ways that will be anything but a figment of your imagination.
Sizzle Awards
Worked Like a Farm
Organic Valley bets the farm on a marketing program, reaping a 132% increase in meetings and a 38% boost in leads
Sizzle Awards
The Data Awakens
Leidos achieved hyperspace-level success at HIMSS 2024, with a 221 percent increase in private meetings
Sizzle Awards
Gaming the System
By pairing classic arcade gaming with modern cybersecurity solutions, Cisco Systems Inc. captivates C-level attendees
Sizzle Awards
Punching Up Fan Engagement
Renowned anime streaming service Crunchyroll capitalized on fan sentiment and had a lasting promotional impact.
Sizzle Awards
EXHIBITOR Magazine's 27th Annual Sizzle Awards
Savvy event marketers know it's more effective to go after buyers' hearts than wallets.
Case Study
Hive Mind
BlueHive Exhibits creates a buzz that rose above the noise on the EXHIBITORLIVE 2024 trade show floor.
Gallery
Six Couldn't-Miss Sights at ASCO
The EXHIBITOR team selects the best designs at this meeting of oncology professionals.

