From a virtual product unveiling for an audience of hard-core gamers with sky-high expectations when it comes to on-screen engagement to a user conference for small- and medium-size business owners reeling from the pandemic, this year's Corporate Event Award recipients faced remarkable challenges. The following articles detail how our five winners, chosen by a panel of independent event-marketing experts, deployed unique – and, in some cases, unprecedented – strategies to overcome their obstacles and exceed their objectives.

THE WINNERS Cisco Follows the Sun Cisco Systems Inc. Atlassian's DIY Success Atlassian Pty Ltd. TriNet's Hybrid Hope Dispenser TriNet Group Inc. Alienware's Game-Changing Product Launch Alienware Ipsy Makes its Beauty Mark BFA Industries Honorable Mentions

2020 JUDGES Valerie Bihet founder, Vibe Agency Miami Stephanie Chavez, CTSM global chief marketing officer, Zen Media LLC Dallas Laine Mann director, congress strategy, global scientific communications, Pfizer Inc. Philadelphia Doug Mertz, CTSM trade show communications manager, Corteva Inc. (dba Corteva Agriscience) Johnston, IA Melissa Park founder, Melissa Park Events New York Heather Pilcher, CSEP, CMP CEO and executive producer, Blue Spark Event Design Inc. Clermont, FL Jessica Simon, CTSM manager, marketing support and events, S&C Electric Co. Chicago Rob Stout vice president of production, Encore Event Technologies Las Vegas