ten by 10
Event-Management Software
We asked 10 experts to share their views and opinions on event-management software.
1
"Access to real-time data is an essential function of any effective event-management platform."
— Stefan Panko, production manager, Event Strategy Group Ltd.
2
"When selecting software, dedicate time to trial a few options and get input from different job roles and departments."
— Faye Wood, event director, Bray Leino Events Ltd.
3
"When you can make decisions based on data from your software prior to and after your event, you create a ripple effect that extends the event's impact."
— Tom Eisenhauer, vice president, account and project management, business meetings and events, Switch
4
"The next big trend in event-management software is data science and analysis that will improve show performance, attendee and exhibitor engagement, and other factors."
— Louis Layton, vice president, digital products, The Freeman Co. LLC (Freeman)
5
"Leading up to an event, I prefer to use Google spreadsheets over software. This allows my team to collaborate on the same document at one time without needing additional training."
— Valerie Bihet, founder, The Vibe Agency
6
"Event-management software companies like to think their products are very different from their competitors, but in actuality they are very similar."
— Trina Palm, account director, meetings and events, Exhibitus Inc.
7
"I've yet to find a truly defined event platform/software/cloud service that takes the planning, execution, and wrap-up and rolls it all into one."
— Allison Saget, event-marketing consultant and author of "The Event Marketing Handbook"
8
"Every event is different. So in my opinion, there is no out-of-the-box software solution that could possibly cover all needs for all events."
— Melissa Park, global event producer
9
"I think exhibit managers are slow to adopt event-management software, and pricing is big part of that."
— Glenda Brungardt, CTSM, global event manager, HP Inc.
10
"If you want a platform that can be used by everyone in your department, it has to be collaborative and adaptable to a variety of different roles."
— Diana Hunter, senior creative services manager, corrugated packaging, WestRock Co.
"Access to real-time data is an essential function of any effective event-management platform."
— Stefan Panko, production manager, Event Strategy Group Ltd.
2
"When selecting software, dedicate time to trial a few options and get input from different job roles and departments."
— Faye Wood, event director, Bray Leino Events Ltd.
3
"When you can make decisions based on data from your software prior to and after your event, you create a ripple effect that extends the event's impact."
— Tom Eisenhauer, vice president, account and project management, business meetings and events, Switch
4
"The next big trend in event-management software is data science and analysis that will improve show performance, attendee and exhibitor engagement, and other factors."
— Louis Layton, vice president, digital products, The Freeman Co. LLC (Freeman)
5
"Leading up to an event, I prefer to use Google spreadsheets over software. This allows my team to collaborate on the same document at one time without needing additional training."
— Valerie Bihet, founder, The Vibe Agency
6
"Event-management software companies like to think their products are very different from their competitors, but in actuality they are very similar."
— Trina Palm, account director, meetings and events, Exhibitus Inc.
7
"I've yet to find a truly defined event platform/software/cloud service that takes the planning, execution, and wrap-up and rolls it all into one."
— Allison Saget, event-marketing consultant and author of "The Event Marketing Handbook"
8
"Every event is different. So in my opinion, there is no out-of-the-box software solution that could possibly cover all needs for all events."
— Melissa Park, global event producer
9
"I think exhibit managers are slow to adopt event-management software, and pricing is big part of that."
— Glenda Brungardt, CTSM, global event manager, HP Inc.
10
"If you want a platform that can be used by everyone in your department, it has to be collaborative and adaptable to a variety of different roles."
— Diana Hunter, senior creative services manager, corrugated packaging, WestRock Co.
Magazine Topics
Marketplace
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- Convention Centers
- Event Design and Production
- Exhibit Fabrication
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- Experiential Agency
- Flooring
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- International Exhibit Producers
- Kiosks
- Lead Retrieval
- Modular Exhibit Systems
- Portable Display Systems
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3048R Sales and Marketing Alignment: How to Get ‑ and Stay ‑ on the Same Page
Feb. 10, 2026
3011R How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
Feb. 19, 2026
4101R Boost Up: Promote Yourself from Service Provider to Strategic Business Partner
Mar. 3, 2026
6020R The @show Experience: Understand the Essentials of Exhibit Design
Mar. 10, 2026
7058R Authors Executive Series: Thrive Under Deadlines: Strategies for Success
All Sessions >>