Amid the scramble to create fantastical overhead fixtures, well-appointed meeting spaces, and fanciful displays, it's easy to overlook another marketing canvas — exhibit flooring. Yet what's underfoot can be a powerful (if under-utilized) tool in exhibitors' arsenals. Why opt for a sterile white shag or uninspired gray vinyl when a carefully chosen, on-brand floor covering can add beauty, comfort, and cohesiveness to your booth space? Here, then, are six exhibits whose carpet choices are as easy on the eyes as they are on attendees' feet. By Claire Walling

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