DESIGN AWARDS
EXHIBITOR Magazine's 39th Annual

Exhibit Design Awards

E very experienced designer grasps the principles behind a functional, well-executed exhibit. But coveted Exhibit Design Awards are not granted for mastery of the basics. They're reserved for those who understand where compelling design meets purpose. This award acknowledgement requires a bit of nearly undefinable magic that elevates a trade show booth to something extraordinary. The following pages highlight the winners of the 2025 Exhibit Design Awards. Consider this section both a gallery of brilliant, standard-setting design and a guidebook of ideas worth borrowing. You'll find sprawling, multi-million-dollar behemoths alongside clever solutions born from constraint, yet each design embraces creative problem-solving and shows a clear sense of purpose brought expertly to life.
EDGE AWARD

GOLD AWARD


Quiet Riot
Artfreak Co. Ltd.

Built to Inspire
Strabag Real Estate GmbH

Remedial Studies
Derse Inc.

Unfinished Business
Artfreak Co. Ltd.
SILVER AWARD


The Language of Change
Carrier Japan Corp.

Built to Last
Isocell GmbH & Co. KG

Inner Beauty
L'Oréal Singapore Pte. Ltd. - Travel Retail Asia Pacific

Back to the Future
Innovative Solutions Group (dba Innovative Trials)

Above the Fold Design
Toyota Industries Corp.
BRONZE AWARD


Upstairs Downstairs
Dar Wa Emaar

A Beautiful Mine
Komatsu America Corp.

Oasis of Zen
Elanco Animal Health Inc.

The Art of Subtraction
Deckel & Moneypenny Inc.

Branding Beast
Monster Energy Co.

MINNEAPOLIS-BASED JUDGING PANEL
Twee Andersen, IIDA, IDEC, Allied NOMA, senior instructor, school of design, Dunwoody College of Technology; Ryan Floss, vice president, creative director, Knock Inc.; Pam Glander, assistant professor, Dunwoody College of Technology; Elin Odegaard, environmental graphic designer, HGA; Lynda Riley, creative director of retail, Bolster; Amy Zaroff, experience producer and strategist, Amy Zaroff
Editorial
The Heart of Innovation
Trade shows and events are about ideas. About hallway conversations that advance innovation.
Exhibitor Q & A
Low-Tech Sustainability
What are some ways to make our booth sustainable, functional, and beautiful without adding complexity or cost?
Ask Dan
Emotional IQ
I'm hiring some new staff. How can I ensure I choose people with high emotional intelligence?
Advertorial
Smart Design with Staying Power
Strong Partnerships on the Show Floor
Exhibiting 101
2025 in Ten Lessons
Here are the lessons I'm taking into 2026, with a few insights worth stealing.
Fuel
Ideas That Work
Live Product Demos, Simple Signs, an Eras Tour, and More
Products
New Tools
Three Can't-Miss Product Launches
Quiz
Get Your Ship Together
You may steer into a skid if you don't know the essential shipping terms in this month's quiz
Fixing Snafus
Off the Rails
When shipping crates unexpectedly take the scenic route...
Advertorial
More Than A Game
The Randy provides a powerful opportunity to pause, reflect, and support each other.
International
Certainty Is a Luxury, Uncertainty Our Greatest Strength
The exhibitions industry has always thrived under uncertainty
Archive
Wild Rides
1951: Kaiser-Frazer Corp. debuted four special-edition vehicles at the Chicago Auto Show
Research
The High Price of Uncertainty
Tariff volatility is reshaping budgets and timelines across the trade show ecosystem
Photo Gallery
A Dessert Island
The exhibit was awash in the company's brand colors of its salty snacks and sweetened confections
Insight
Coping for Well-Being
Coping is a critical factor in business profitability, says Karen L. Jones in her book 'The COPE Factor.'
Exhibit Design Awards
EXHIBITOR Magazine's 39th Annual Exhibit Design Awards
Honoring the best trade show exhibit designs in the world.
Exhibit Design Awards
Full Circle
The German Expo Pavilion takes home the EDGE Award
Exhibit Design Awards
Quiet Riot
Amid all the flashing graphics, Artfreak chose an environment defined by restraint, balance, and quiet magnetism
Exhibit Design Awards
Built to Inspire
Designed by Atelier Damboeck Messebau GmbH, the double-deck structure at Expo Real 2024 was a study in modern modularity
Exhibit Design Awards
Remedial Studies
Inspired by an old-fashioned shop, Derse created an unforgettable brand experience
Exhibit Design Awards
Unfinished Business
For this self-promotional exhibit, the Artfreak team created a booth that looked intentionally unfinished
Exhibit Design Awards
The Language of Change
The exhibit was a 50-by-60-foot sculptural metaphor for transformation that jurors called 'evolutionary.'
Exhibit Design Awards
Built to Last
At first glance, Isocell GmbH & Co. KG's exhibit at Bau 2025 looked effortlessly simple
Exhibit Design Awards
Inner Beauty
The exhibit's transparent surfaces, soft textures, and organic curves balanced sustainability and luxury
Exhibit Design Awards
Back to the Future
The idea was to take visitors on a journey connecting the familiarity of the past with the promise of the future
Exhibit Design Awards
Above the Fold Design
Constructed of a reusable accordion-fold paper system, the booth offered sustainability and restraint
Exhibit Design Awards
Upstairs Downstairs
Dar Wa Emaar created a double-deck exhibit that stylishly mirrored the property developer's strategic evolution
Exhibit Design Awards
A Beautiful Mine
Visitors entering the 2,800-square-foot space found themselves dwarfed by an imposing wall reaching 21.5 feet
Exhibit Design Awards
Oasis of Zen
A zen garden designed by Hamilton Exhibits LLC subtly promoted a new pet medicine developed by Elanco Animal Health
Exhibit Design Awards
The Art of Subtraction
In a bustling sea of elaborate designs, Deckel & Moneypenny Inc. took an unexpected route: quiet restraint
Exhibit Design Awards
Branding Beast
With an edgy design meant to reflect its raw, unapologetic ethos, Monster Energy's exhibit echoed the company's brand
Exhibit Design Awards
EDA Honorable Mentions
Here are this year's Exhibit Design Awards Honorable Mentions.
Best of
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