exhibiting 101 |
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fter more than 20 years on the show floor, I've learned two very important lessons about myself. First off, I live by the following motto: It's better to have it on the show floor and not need it than to need it and not have it. Second, I hate paying too much for anything, and the marked-up prices for supplies sold on the show floor are too rich for my budget.I've assembled an arsenal of packing materials, tools, cleaners, and miscellaneous items that go with me to every show. Here are just a few of my exhibit-marketing must-haves. Packing Materials and Adhesives D containers can be purchased from companies selling packaging materials and boxes and cost about $50 to $75 each, depending on the quantity you buy. A portable strapping kit costs less than $50, and is worth every penny since you can pay more than that on show site just to have one pallet banded by your installation-and-dismantle contractor. Kits weigh less than 15 pounds for 3,000 feet of strapping and 300 buckles, making them easy to ship. For products that are oddly shaped or hard to wrap, use adhesive Bubble Mask, which sticks lightly to whatever you're wrapping. It comes in varying widths of 6, 12, and 24 inches, and is perforated every 12 inches. It's reusable, peels off easily, and sticks to just about everything (but isn't recommended for finished wood surfaces). Black stretch wrap costs between $20 and $30 a roll, and is usually sold in cases of four 1,500-foot rolls. I use these brightly colored labels to avoid mix-ups on the show floor. For example, if you fail to remove inbound shipping labels from your crates once they arrive at the show, there's a good chance they'll be shipped back to that address instead of the outbound destination. So I use one color for my inbound labels, and another color for my outbound labels. To adhere my labels to boxes and crates, I use 3M Co.'s Artists' Spray Mount. Both paper and Spray Mount are available at office-supply stores. Cleaners and Polishes Folex can be found at most home-improvement stores and discount retailers. A list of retail outlets can be found at www.folexcompany.com. I buy it by the gallon for about $15 a jug, though a 32-ounce spray bottle costs less than $8. You can purchase the polishes separately for about $3 per 2-ounce bottle, or in a set, known as the Novus 1-2-3 Trio, in varying sizes starting at $15 a set. You can find Novus at most home-improvement stores. It's gotten really hard to find multi-purpose aerosol cleaners, and this brand is reasonably priced and readily available at large discount warehouse stores like Sam's Club. Miscellaneous Exhibit Supplies Before you debut your Kart-A-Bag at a show, consider the following: 1) Union rules may prohibit you from using a four-wheeled cart on the show floor, 2) the coveted carts have a tendency to sprout legs and disappear (I've lost two this way, as show labor likes to use the carts to transport their tool boxes), and 3) some airlines won't let you put a luggage cart in the overhead bin, so be prepared to check it or stow it under the seat. To find a list of local distributors, visit www.kart-a-bag.com. This plastic sheeting protects your carpet from dirt, oil, and hydraulic fluid from forklifts and hoists. But it allows your laborers to easily slide your exhibit structures a few inches one way or another to align with truss, electrical, etc. Note that some convention centers and event venues ban WD-40 because it's a flammable liquid, but I've rarely had problems with a very small container when used sparingly. |
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Magazine Topics
Marketplace
- Audiovisual Equipment
- Convention Centers
- Event Design and Production
- Exhibit Fabrication
- Exhibit Producers
- Exhibit Rental
- Experiential Agency
- Flooring
- Graphics
- International Exhibit Producers
- Kiosks
- Lead Retrieval
- Modular Exhibit Systems
- Portable Display Systems
- Shipping and Transportation
- All Companies
eTrak Online Sessions
Feb. 5, 2026
3048R Sales and Marketing Alignment: How to Get ‑ and Stay ‑ on the Same Page
Feb. 10, 2026
3011R How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
Feb. 19, 2026
4101R Boost Up: Promote Yourself from Service Provider to Strategic Business Partner
Mar. 3, 2026
6020R The @show Experience: Understand the Essentials of Exhibit Design
Mar. 10, 2026
7058R Authors Executive Series: Thrive Under Deadlines: Strategies for Success
All Sessions >>
3048R Sales and Marketing Alignment: How to Get ‑ and Stay ‑ on the Same Page
Feb. 10, 2026
3011R How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
Feb. 19, 2026
4101R Boost Up: Promote Yourself from Service Provider to Strategic Business Partner
Mar. 3, 2026
6020R The @show Experience: Understand the Essentials of Exhibit Design
Mar. 10, 2026
7058R Authors Executive Series: Thrive Under Deadlines: Strategies for Success
All Sessions >>


fter more than 20 years on the show floor, I've learned two very important lessons about myself. First off, I live by the following motto: It's better to have it on the show floor and not need it than to need it and not have it. Second, I hate paying too much for anything, and the marked-up prices for supplies sold on the show floor are too rich for my budget.