People

Bluewater Technologies Welcomes Kaitlin Sigelbaum as Executive Creative Director

7/24/2025

Bluewater Technologies, one of the nation’s leading experiential agencies specializing in award-winning brand activations, events, and modern AV solutions, is proud to announce the addition of Kaitlin Sigelbaum as their new Executive Creative Director. In this role, Sigelbaum will set the creative vision for experiential and branded content projects across the company’s divisions.

Kaitlin Sigelbaum Based in New York City and originally from the Lehigh Valley in Pennsylvania, Sigelbaum brings more than a decade of experience in creative leadership, including nearly 10 years at DEVLINHAIR Production, Inc. There, she served as a Creative Director, leading award-winning work across live, virtual, and hybrid experiences for Fortune 500 brands. Her past accolades include multiple Summit Creative Awards and recognition from Event Marketer’s Experience Design Awards.

In her new role, Sigelbaum will guide the concept, pitch, and execution of cutting-edge brand experiences across live events, permanent installations, and immersive environments.

“I’m thrilled to join the talented team at Bluewater during such an exciting time of growth and transformation. I’m inspired by the caliber of clients they’re partnering with and the innovative experiences they’re creating,” stated Sigelbaum. “From day one, it’s been clear this is a people-first, purpose-driven agency. They produce the kind of environment where creativity, ambition, and impact intersect, and that’s exactly where I want to be. I’m eager to help expand our creative horizons and craft bold, immersive experiences that make a lasting impact on our clients and the audiences they serve.”

Sigelbaum earned her Bachelor of Arts in Communication from Villanova University, where she was also a Division I Women’s Soccer player.

Her addition to the team underscores Bluewater’s continued commitment to building a world-class creative team capable of delivering standout, strategic work across every type of experience – from branded environments to live activations and beyond.

John Tracy, CEO of Bluewater Technologies noted, “Kaitlin’s creative leadership and proven track record of delivering powerful award-winning experiences make her an incredible addition to our team.” He continued with, “She brings a bold vision, fresh energy, and the strategic insight needed to elevate our experiential and branded content offerings. We’re excited to see the impact she’ll make.”

Learn more at www.bluewatertech.com.


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