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UFI Announces Theme for 92nd UFI Global Congress in Hong Kong SAR
7/22/2025
UFI, The Global Association of the Exhibition Industry, is excited to announce the official theme for the 92nd UFI Global Congress: “Shaping the Future.” Taking place from 19-22 November 2025 in Hong Kong SAR, this year’s edition will unite leaders from across the global exhibition industry at a pivotal moment—UFI’s centennial year.
As UFI marks 100 years of service to the exhibition industry, the 92nd UFI Global Congress will look boldly ahead, asking: What does the future of our industry look like, and how do we shape it together?
The theme Shaping the Future sets the tone for a forward-looking programme that will explore:
With ‘Shaping the Future’ as our theme, this Congress will challenge us to think differently, push boundaries, and define what the next century of exhibitions will look like.
The 92nd UFI Global Congress will be a landmark moment for our global community to come together and chart a course for an industry that must continue to evolve and innovate.”
Set against the vibrant backdrop of AsiaWorld-Expo, the Congress will include speakers from within and beyond the industry, global trend briefings, case studies, and collaborative formats designed to spark action and cross-regional insight. It will also feature special centennial moments reflecting UFI’s 100-year theme: Honouring the Past, Celebrating the Present, and Shaping the Future.
This year’s Next Generation Leaders (NGL) winners, who were challenged with the mission “Redefining Exhibition Formats,” will also look to the future. Their bold ideas and experimental thinking will showcase innovative and unconventional event concepts designed to inspire the next evolution of our industry.
UFI warmly invites the 50,000+ industry professionals from its member companies, along with colleagues from partner associations — SISO, ICCA, and AIPC — to its premier annual gathering. This is where industry leaders from around the world come together to build connections and share invaluable insights.
For more information about the programme and to register, visit www.uficongress.org.
Contact:
[email protected]
UFI, The Global Association of the Exhibition Industry, is excited to announce the official theme for the 92nd UFI Global Congress: “Shaping the Future.” Taking place from 19-22 November 2025 in Hong Kong SAR, this year’s edition will unite leaders from across the global exhibition industry at a pivotal moment—UFI’s centennial year.
As UFI marks 100 years of service to the exhibition industry, the 92nd UFI Global Congress will look boldly ahead, asking: What does the future of our industry look like, and how do we shape it together?
The theme Shaping the Future sets the tone for a forward-looking programme that will explore:
- Innovation in business models, technology and customer engagement
- The future of venues as agile, experience-driven platforms
- Sustainability and resilience in an era of global challenges
With ‘Shaping the Future’ as our theme, this Congress will challenge us to think differently, push boundaries, and define what the next century of exhibitions will look like.
The 92nd UFI Global Congress will be a landmark moment for our global community to come together and chart a course for an industry that must continue to evolve and innovate.”
Set against the vibrant backdrop of AsiaWorld-Expo, the Congress will include speakers from within and beyond the industry, global trend briefings, case studies, and collaborative formats designed to spark action and cross-regional insight. It will also feature special centennial moments reflecting UFI’s 100-year theme: Honouring the Past, Celebrating the Present, and Shaping the Future.
This year’s Next Generation Leaders (NGL) winners, who were challenged with the mission “Redefining Exhibition Formats,” will also look to the future. Their bold ideas and experimental thinking will showcase innovative and unconventional event concepts designed to inspire the next evolution of our industry.
UFI warmly invites the 50,000+ industry professionals from its member companies, along with colleagues from partner associations — SISO, ICCA, and AIPC — to its premier annual gathering. This is where industry leaders from around the world come together to build connections and share invaluable insights.
For more information about the programme and to register, visit www.uficongress.org.
Contact:
[email protected]
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