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Venues & Destinations
Chicago Shines at IPW 2025
6/24/2025
CHICAGO – Choose Chicago, the city’s official destination marketing organization, wrapped up a spectacular IPW 2025, driving hundreds of millions of dollars of future travel to Chicago. Hosted by Choose Chicago, U.S. Travel Association’s IPW 2025 drew more than 5,000 delegates from 64 countries, including thousands of key global travel buyers and media, for a jam-packed week of Chicago style events, meetings with tour operators, and media engagements that will impact the next three years of travel to the United States. With one-of-a-kind events at iconic attractions, a stunning booth on the trade show floor, and welcoming hospitality throughout the week, IPW visitors were wowed by Chicago at every turn, which will have a profound impact on driving international travel beyond the next three years.
“I’m immensely proud of Chicago’s tourism community for making IPW 2025 a truly show-stopping event—and the best IPW ever,” said Choose Chicago President and CEO Kristen Reynolds. “From celebrating opening night at our incredible Field Museum to closing night at the iconic Navy Pier to the Press Brunch at Wrigley Field and everything in between, we showcased what a city that is never done and never outdone looks like. Alongside the U.S. Travel Association, our partners across Chicago’s museums, hospitality, attractions, and culinary industries rose to the occasion to ensure all IPW attendees had outstanding and truly memorable experiences. I am confident that our collective efforts will pay off for years to come.”
Last hosted by Chicago in 2014, the U.S. Travel Association’s IPW is the largest international inbound travel trade show in the country, bringing thousands of travel buyers and media to Chicago to connect with domestic travel exhibitors, generating global media coverage and leading to future business. According to new data released by U.S. Travel and Rockport Analytics, IPW 2025 is projected to drive 10.9 million new visitors to the U.S. over the next three years, generating $26.1 billion in visitor spending, supporting over 63,000 American jobs annually, and producing $3.3 billion in combined federal, state, and local tax revenue.
"IPW is more than a travel trade show, it’s a statement about America’s readiness to welcome the world,” said U.S. Travel Association President and CEO Geoff Freeman. “Choose Chicago was an incredible partner this year. Their work brought Chicago’s strengths—its culture, creativity and spirit—into the global spotlight.”
As host city, Chicago had a unique opportunity to position itself as a welcoming, bucket-list global destination, ensuring that we will receive an outsized portion of the future travel generated by IPW. Choose Chicago worked for well over a year to plan for IPW 2025 and take advantage of this opportunity. Over the course of three official business days at McCormick Place, Choose Chicago held over 500 appointments with international travel buyers and conducted over 200 meetings and interviews with international travel media.
In addition to the official business conducted at McCormick Place, Choose Chicago hosted numerous events, tours, and activations at iconic attractions and neighborhoods across the city, designed to showcase the best of the city and ensure that travel buyers and media had a memorable experience in Chicago.
“We were thrilled to welcome thousands of tourism professionals from around the world to the Field Museum for the IPW Opening Night party," said Dr. Julian Siggers, President and CEO of the Field Museum. "The entire week was a spectacular celebration of culture, connection, and Chicago—and Opening Night was the perfect way to kick off the festivities. Thank you to the Choose Chicago team for their vision and execution in showcasing the best of what this city has to offer.”
Choose Chicago welcomed visitors to McCormick Place in true Chicago Style with a spectacular booth on the trade show floor, including a stunning 50-foot Chicago Flag display hanging overhead. The booth was created in partnership with FG|PG and featured original artwork created by Oscar Joyo. We also hosted a Chicago Press Lounge inside the IPW Press Center at McCormick Place, where we connected with global media, conducted interviews, and gave members of the media the opportunity to win Chicago prizes supplied by partners in a Chicago Style Claw Machine.
We partnered with October TV to film the many IPW events, including helping create this sizzle reel, and collaborated with All Star Press to create custom artwork and giveaways featuring local artists including Ariel Sinha, Blake Jones, Sentrock, and Oscar Joyo. Choose Chicago was joined on the trade floor with more than 25 partners made up of some of the leading cultural institutions, attractions, and professional sports teams in Chicago.
Along with Choose Chicago, IPW 2025 was hosted by the Illinois Office of Tourism and O’Hare and Midway International Airports. Premier sponsors included 360 CHICAGO, Big Bus Tours Chicago, the Chicago Cubs, the Chicago Federation of Labor, the Field Museum of Natural History, First Lady, Levy Restaurants, Navy Pier, Southwest Airlines, United Airlines, and Wrigley Field Events, as well as local unions including IBEW Local 134, International Union of Operating Engineers Local 399, Labor-Management Union Carpenters Cooperation Promotion Fund, Mid-America Carpenters Regional Council, Teamsters Local 727, UNITE HERE Local 1, and USW Local 17U Decorators.
About Choose Chicago
Choose Chicago is the official destination marketing organization responsible for promoting Chicago as a global tourism and meetings destination—the city that’s Never Done and Never Outdone. Choose Chicago leverages the city’s unmatched assets to enrich the community by attracting meetings, events, and leisure visitors, helping to attract over 55 million visitors annually and generating $20 billion in economic impact. For more information, visit www.choosechicago.com.
Contact:
[email protected]
CHICAGO – Choose Chicago, the city’s official destination marketing organization, wrapped up a spectacular IPW 2025, driving hundreds of millions of dollars of future travel to Chicago. Hosted by Choose Chicago, U.S. Travel Association’s IPW 2025 drew more than 5,000 delegates from 64 countries, including thousands of key global travel buyers and media, for a jam-packed week of Chicago style events, meetings with tour operators, and media engagements that will impact the next three years of travel to the United States. With one-of-a-kind events at iconic attractions, a stunning booth on the trade show floor, and welcoming hospitality throughout the week, IPW visitors were wowed by Chicago at every turn, which will have a profound impact on driving international travel beyond the next three years.
“I’m immensely proud of Chicago’s tourism community for making IPW 2025 a truly show-stopping event—and the best IPW ever,” said Choose Chicago President and CEO Kristen Reynolds. “From celebrating opening night at our incredible Field Museum to closing night at the iconic Navy Pier to the Press Brunch at Wrigley Field and everything in between, we showcased what a city that is never done and never outdone looks like. Alongside the U.S. Travel Association, our partners across Chicago’s museums, hospitality, attractions, and culinary industries rose to the occasion to ensure all IPW attendees had outstanding and truly memorable experiences. I am confident that our collective efforts will pay off for years to come.”
Last hosted by Chicago in 2014, the U.S. Travel Association’s IPW is the largest international inbound travel trade show in the country, bringing thousands of travel buyers and media to Chicago to connect with domestic travel exhibitors, generating global media coverage and leading to future business. According to new data released by U.S. Travel and Rockport Analytics, IPW 2025 is projected to drive 10.9 million new visitors to the U.S. over the next three years, generating $26.1 billion in visitor spending, supporting over 63,000 American jobs annually, and producing $3.3 billion in combined federal, state, and local tax revenue.
"IPW is more than a travel trade show, it’s a statement about America’s readiness to welcome the world,” said U.S. Travel Association President and CEO Geoff Freeman. “Choose Chicago was an incredible partner this year. Their work brought Chicago’s strengths—its culture, creativity and spirit—into the global spotlight.”
As host city, Chicago had a unique opportunity to position itself as a welcoming, bucket-list global destination, ensuring that we will receive an outsized portion of the future travel generated by IPW. Choose Chicago worked for well over a year to plan for IPW 2025 and take advantage of this opportunity. Over the course of three official business days at McCormick Place, Choose Chicago held over 500 appointments with international travel buyers and conducted over 200 meetings and interviews with international travel media.
In addition to the official business conducted at McCormick Place, Choose Chicago hosted numerous events, tours, and activations at iconic attractions and neighborhoods across the city, designed to showcase the best of the city and ensure that travel buyers and media had a memorable experience in Chicago.
“We were thrilled to welcome thousands of tourism professionals from around the world to the Field Museum for the IPW Opening Night party," said Dr. Julian Siggers, President and CEO of the Field Museum. "The entire week was a spectacular celebration of culture, connection, and Chicago—and Opening Night was the perfect way to kick off the festivities. Thank you to the Choose Chicago team for their vision and execution in showcasing the best of what this city has to offer.”
Choose Chicago welcomed visitors to McCormick Place in true Chicago Style with a spectacular booth on the trade show floor, including a stunning 50-foot Chicago Flag display hanging overhead. The booth was created in partnership with FG|PG and featured original artwork created by Oscar Joyo. We also hosted a Chicago Press Lounge inside the IPW Press Center at McCormick Place, where we connected with global media, conducted interviews, and gave members of the media the opportunity to win Chicago prizes supplied by partners in a Chicago Style Claw Machine.
We partnered with October TV to film the many IPW events, including helping create this sizzle reel, and collaborated with All Star Press to create custom artwork and giveaways featuring local artists including Ariel Sinha, Blake Jones, Sentrock, and Oscar Joyo. Choose Chicago was joined on the trade floor with more than 25 partners made up of some of the leading cultural institutions, attractions, and professional sports teams in Chicago.
Along with Choose Chicago, IPW 2025 was hosted by the Illinois Office of Tourism and O’Hare and Midway International Airports. Premier sponsors included 360 CHICAGO, Big Bus Tours Chicago, the Chicago Cubs, the Chicago Federation of Labor, the Field Museum of Natural History, First Lady, Levy Restaurants, Navy Pier, Southwest Airlines, United Airlines, and Wrigley Field Events, as well as local unions including IBEW Local 134, International Union of Operating Engineers Local 399, Labor-Management Union Carpenters Cooperation Promotion Fund, Mid-America Carpenters Regional Council, Teamsters Local 727, UNITE HERE Local 1, and USW Local 17U Decorators.
About Choose Chicago
Choose Chicago is the official destination marketing organization responsible for promoting Chicago as a global tourism and meetings destination—the city that’s Never Done and Never Outdone. Choose Chicago leverages the city’s unmatched assets to enrich the community by attracting meetings, events, and leisure visitors, helping to attract over 55 million visitors annually and generating $20 billion in economic impact. For more information, visit www.choosechicago.com.
Contact:
[email protected]
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