CITY PROFILE
Milwaukee Art Museum Photo: checubus - stock.adobe.com; Harley Davidson Motorcycle Photo: Andrei Armiagov - stock.adobe.com
Get Out!
Milwaukee, WISCONSIN
Milwaukee, otherwise known as “Brew City,” is the “undisputed” beer capital of the world. German-American brewer Jacob Best founded the Empire Brewery in 1844, cementing it as a city that loves good beer, and a statue of the patron saint of beer, King Gambrinus, greets all who visit. Milwaukee boasts more than 25 independent breweries of local and craft beer, all eager to show visitors the best Milwaukee has to offer.
SAY CHEESE!
If you're visiting Wisconsin, you've got to be thinking about cheese. Wisconsin Cheese Mart is a family-owned business that has been in operation for more than 80 years and offers cheese (of course) as well as cured meats, sausages, and sweets. And if you're on a quest for Milwaukee's famous cheese curds, there are a number of restaurants that offer them, but we recommend Black Sheep MKE, Milwaukee Brat House, and Old German Beer Hall. Milwaukee is almost as proud of its German history as it is of its bratwurst. In addition to the Brat House and Old German Beer Hall, you can grab this famous Milwaukee treat at Mader's Restaurant, Oak Barrel Public House, and the Bavarian Bierhaus, which hosts its own Oktoberfest each year.



ART TAKES FLIGHT
Milwaukee has a beautiful art scene, and even if you don't have a chance to visit the Milwaukee Art Museum (which in itself is a work of art — take a look at it and think “wings”), there are plenty of outdoor art spaces, including public murals and the Black Cat Alley, an outdoor art gallery. Pro tip: If you like a cocktail with your art, there is a speakeasy in the alley called Shanghai. It features a cozy space and absinthe bar.
SPORTS, MILWAUKEE STYLE
If you're looking for some fun in the city, look no further than K1 Speed, with go-karts, axe-throwing, and a VR arena. NorthShore Club also has axe throwing and boasts traditional shuffleboard so you can pretend you're a retiree on a cruise ship. Prefer your reality virtual? We all do sometimes and we're not ashamed to admit it. If you agree, RSVR has more than 80 VR experiences you can check out. Bowling enthusiast? Then strut your stuff into Holler House, Koz's Mini Bowl, or the popular WhirlyBall, which brings together lacrosse, basketball, and bumper cars. And for those of you looking to show off your pipes, Amped features karaoke suites for you and whoever is kind enough to tell you that you absolutely killed it on that high note. And if you're trying to shed some pent-up post-event stress, Bust-N-Stuff invites you to get your rage out in its “bustaporeum.”
GET YOUR MOTOR RUNNING
Milwaukee is home to The Harley Davidson Museum and Campus, which is a 20-acre campus complete with a restaurant that features some of the most beautiful motorcycles you've ever seen. But not on the menu, of course. The menu features baby back ribs and fried chicken. And if Harleys aren't your thing, consider the National Bobblehead Hall of Fame and Museum, which houses more than 10,000 Bobbleheads, including Bernie Sanders and the Golden Girls. You can even customize one to look like you.
SOME HAIR-RAISING FUN
If after a long day of shaking hands on the show floor you want to network beyond the veil, Milwaukee's tourism board makes it easy by recommending haunted parts of the city you can visit. Shaker's Cigar Bar, which offers nightly ghost tours, was recently named one of “America's 5 Most Haunted Bars” by The Huffington Post and was called one of the country's most haunted restaurants by Thrillist. The Pabst Mansion offers ghost tours in October and history tours all year long. And you can also pair up with City Tours MKE, Brew City Ghosts, Gothic Milwaukee, and American Ghost Walks Milwaukee. So many ways to have a haunting experience!
RANDOM FUN FACT:

If you've ever wondered why the top six letters on your keyboard are QWERTY, theories abound, but one fact remains: You have a Milwaukee native to thank. Christopher Latham Sholes invented the first typewriter and its ubiquitous keyboard layout in 1868.
Editorial
Bootstrapping Boogie
Within the give and take that comes from a community is love, learning, support, and growth.
Exhibitor Q & A
Sustainable Exhibiting
Like many companies, mine is focusing on sustainability. How can I reduce the environmental impact of my booth?
Exhibitor Q & A
Recycling
How can I improve my recycling efforts at a show and after it ends?
Ask Dan
BYOBO
One of my staff has terrible body odor. How do I broach the sensitive topic without humiliating anyone?
Exhibiting 101
A Guide to Graphics
This handy guide to designing graphics will clear up the details so you can focus on the creativity.
Ammunition
Ideas That Work
String Art, a Sneak Peek, and Postcards from the Edge
Products
New Tools
Three Can't Miss Product Launches
Conventional Wisdom
Baird Center
The Baird Center is situated in the downtown area of Milwaukee, WI
City Profile
Get Out! Milwaukee, Wisconsin
Milwaukee, otherwise known as Brew City, is the undisputed beer capital of the world.
Fixing Snafus
It's Just a Flesh Wound
Thanks to a stitch in time and an apologetic GSC, a destroyed booth was repaired and blood-free in time for the show.
Archive
Shock Treatment
1939-40: Electra the electric eel visits New York World's Fair
Education
14 Things You Should Know About Gen Z
Gen Z confuses, perplexes, and stymies marketers like no other.
Insight
Talking Points
Charles Duhigg shows us we can communicate in ways that will be anything but a figment of your imagination.
Sizzle Awards
Worked Like a Farm
Organic Valley bets the farm on a marketing program, reaping a 132% increase in meetings and a 38% boost in leads
Sizzle Awards
The Data Awakens
Leidos achieved hyperspace-level success at HIMSS 2024, with a 221 percent increase in private meetings
Sizzle Awards
Gaming the System
By pairing classic arcade gaming with modern cybersecurity solutions, Cisco Systems Inc. captivates C-level attendees
Sizzle Awards
Punching Up Fan Engagement
Renowned anime streaming service Crunchyroll capitalized on fan sentiment and had a lasting promotional impact.
Sizzle Awards
EXHIBITOR Magazine's 27th Annual Sizzle Awards
Savvy event marketers know it's more effective to go after buyers' hearts than wallets.
Case Study
Hive Mind
BlueHive Exhibits creates a buzz that rose above the noise on the EXHIBITORLIVE 2024 trade show floor.
Gallery
Six Couldn't-Miss Sights at ASCO
The EXHIBITOR team selects the best designs at this meeting of oncology professionals.