C. $60,000

The fine print: The minimum rate runs $60,000 to $80,000 for a one-week period.

Source: Alliance Airport Advertising, Las Vegas,
877-809-9029, www.AllianceAirport
Advertising.com

B. $7,500

The fine print: The minimum rate runs from $7,500 to $10,000 for a package deal of 10 stations for a one-week period.

Source: Alliance Airport Advertising, Las Vegas,
877-809-9029, www.AllianceAirport
Advertising.com

C. $250,000

The fine print: The rate is a $250,000 per-month minimum. The price does not include an inflation fee of approximately $100,000. That cost combines a full crew, maintenance, insurance, ground-support vehicles and equipment, and assistance with social media for your campaign. Camera services supplying aerial coverage of your promotion can also be provided for an additional charge.

Source: Icarus Aircraft Inc., Tampa, FL, 703-593-3278, www.icarusaircraft.com

A. $3,500

The fine print: The cost is based on a minimum of $350 per taxi per four-week period.

Source: Blue Line Media LLC, Orlando, FL, 800-807-0360, ext. 700, www.bluelinemedia.com

B. $4,200

The fine print: The cost is based on a minimum of $350 per taxi per four-week period.

Source: Blue Line Media LLC, Orlando, FL, 800-807-0360, ext. 700, www.bluelinemedia.com

B. $7,500

The fine print: The cost is based on a minimum of $75 per taxi per four-week period.

Source: Blue Line Media LLC, Orlando, FL, 800-807-0360, ext. 700, www.bluelinemedia.com

C. $9,500

The fine print: The cost for a skywritten message up to 20 letters in Houston via one airplane is $9,500. For other locations and messages of the same length, the price generally starts at $4,500. For messages longer than 20 letters, also written by one airplane, the cost will run up to $20,000, again depending on location and date.

Source: AirSign Inc., Bronson, FL, 888-645-3442, www.AirSign.com

C. $11,500

The fine print: The typical walking-billboard program runs six hours a day for three days, with four individuals wearing double-sided backlit billboards. Each person distributes promotional materials and recites an exhibitor's key show message to attendees as they encounter him or her. The price listed is approximately the same in most metropolitan areas.

Source: Emc OutDoor Inc., Newtown Square, PA, 610-353-9300, www.emcoutdoor.com