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Mr. Robot
PHOTO: CHICAGO AUTO SHOW
An affable automaton made out of automotive parts such as hubcaps, oil pans, and shock absorbers, Ford Motor Co.'s Freddie Ford towered 8.5 feet tall and weighed a morbidly obese 500 pounds. Appearing at exhibitions such as the 1966 Chicago Auto Show depicted here, Freddy was programmed to endlessly repeat, "People love Mustangs. Mustangs love people. Make a date with a Mustang. Put romance in your life." By the late 1970s, however, the public preferred more diminutive mechanical men such as "Star Wars'" C-3PO and R2-D2. Freddie, his intimating size now a liability, was retired by Ford.
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Feb. 5, 2026
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3048R Sales and Marketing Alignment: How to Get ‑ and Stay ‑ on the Same Page
Feb. 10, 2026
3011R How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
Feb. 19, 2026
4101R Boost Up: Promote Yourself from Service Provider to Strategic Business Partner
Mar. 3, 2026
6020R The @show Experience: Understand the Essentials of Exhibit Design
Mar. 10, 2026
7058R Authors Executive Series: Thrive Under Deadlines: Strategies for Success
All Sessions >>