When Asada Mesh Co. Ltd. made its debut at Japan Shop 2023, the company brought more than just innovative metal weaving technology — it delivered an elevated design experience. The booth showcased the company's nascent “Design Mesh Series” and offered attendees a glimpse of the future of metal mesh, embracing its artistic architectural potential. “While metal mesh is typically seen in industrial applications, we wanted visitors to feel its potential as a design element,” explained Shunta Fukuyama, exhibit designer for Hakuten Corp. “By creating an architectural space, we allowed the material to shine, both literally and figuratively.” The exhibit focused on the beauty of Asada Mesh's metal weave, a material with fabric-like flexibility and a stunning metallic luster. This was highlighted through a minimalist, white-walled booth that blocked out the visual noise of a trade show floor. The combination of simple, clean walls and large windows made the exhibitry inside feel like rare works of art.
The booth was divided into sections. The first one displayed samples of the “Design Mesh Series” in various forms — from raw mesh to glass-sandwiched building materials — while the second showcased designer creations, including lighting products and works of art. This zoning allowed visitors to move seamlessly from raw material to finished product, fueling their imaginations for how metal mesh could transform their own designs.

Adding to the booth's allure was a center table, made from the same metal mesh encased in glass, that doubled as a functional piece of furniture and an exhibit. “The table became a gathering point,” said one juror. “Visitors could see and touch the material while discussing its possibilities.” In a sea of competing booths, Asada Mesh succeeded in crafting a space that stood apart, creating an experience as refined and innovative as the product it showcased. E