1
"I am very bullish on the future of health-care exhibiting. It's the only place where health-care professionals can interact with new products and the experts behind them."
— Kyle Wood, president, Healthcare Convention and Exhibitors Association

2
"The changing nature of the health-care market means exhibits will have to be more interactive, more personal, and more precise in their targeting."
— Sean Roach, senior manager, global marketing communications, Siemens Healthineers

3
"Restrictive regulations mean health-care exhibitors have to focus on attracting the right visitors, as opposed to relying on gimmicks."
— Joe Federbush, president, Evolio Marketing Inc.

4
"Calculating ROI is difficult for exhibitors in the health-care sector because of the time lapse that occurs between the collection of a lead, the post-show follow-up, and the prospect's subsequent response."
—Janet Aguhob, senior conventions planner, Allergan PLC

5
"The best experiences in health-care exhibits aren't just demos, but glimpses of how products save lives, serve people, and build a better world."
— Katie Bottrell, director of marketing, Delphi Productions Inc. (Group Delphi)

6
"The days of raffles and cheesy giveaways have been replaced with educational tools for health-care providers, such as interactive learning sessions."
—Diane Benson, Americas exhibits leader, GE Healthcare

7
"The nature of the health-care market constricts us from thinking outside the box when it comes to trade show graphics. It's not a bad thing, but it is limiting."
—Jenny Nichols, healthcare team process leader, Gojo Industries Inc.

8
"We're going to see more conferences that are both data and technology rich and depend less on promotions."
—Mike Bradley, divisional vice president, Derse Inc.

9
"Millennials come with specific questions already formulated, and they want the exhibit to tell them something they haven't found in their own research."
— Maddie Ogden, CTSM, director, client services, Access TCA Inc.
10
"As the number of no-access physicians/hospitals rise, conventions become a valuable pocket of time for attendees to compare companies."
— Sue Huff, director, global conventions, Medtronic Inc.