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Body Politic
PHOTO: INTERFOTO/ALAMY STOCK PHOTO
During the Cold War, East and West Germany competed against each other with espionage – and exhibitions. To win the favor of politically important Egypt, for example, each country staged industrial expos in Cairo. At a 1954 exhibition shown here, East Germany showcased products ranging from porcelain to streetcars. The biggest draw, however, was the life-sized, see-through body display. Its transparent, illuminated body showed bones, veins, organs, and arteries in optimum working condition, suggesting the inherent superiority of the communist country's standards of health and fitness.
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3048R Sales and Marketing Alignment: How to Get ‑ and Stay ‑ on the Same Page
Feb. 10, 2026
3011R How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
Feb. 19, 2026
4101R Boost Up: Promote Yourself from Service Provider to Strategic Business Partner
Mar. 3, 2026
6020R The @show Experience: Understand the Essentials of Exhibit Design
Mar. 10, 2026
7058R Authors Executive Series: Thrive Under Deadlines: Strategies for Success
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