What's Happening Now
EXHIBITORLIVE 2026 - Tampa, Florida
Register Today and Save $400
eTrak University-Affiliated Online Learning
Registration is Open!
Reach Marketing Professionals Ready to Buy
Exhibit at EXHIBITORLIVE
ten by 10
Exhibit Flooring
We asked 10 exhibit-industry experts to share their opinions and advice on flooring.
"A creative floor adds a new dimension to your exhibit, bringing the booth space to a whole new level."
– Henry Vangameren, marketing & sales manager, Windo Displays North America Inc.
1



"Bright, beautiful, eye-catching, comfortable flooring is a big visitor-drawing component of the perfect display."
– Pat Basileo, executive vice president, American Harlequin Corp.
5
2
"Floors that push the envelope and make you stop and ask 'How did they do that?' – those are the ones that get noticed."
– Stacy Barnes, vice president of sales, Brumark Total Flooring Solutions, an Exploring.com Inc. Co.




6
"Flooring is as important as the vertical surfaces in your booth. It should be owned and maintained just like all other elements."
– Caroline Fisher, vice president, Wise Industries Inc.


9
"Changing the carpet texture or color can highlight different areas of your booth and add to the design."
– Mike Branca, design director, Creatacor Exhibits and Displays Inc.

"Flooring is one of the most underutilized tools in the designer toolbox in the U.S. market."
– Mike Ellery, senior vice president of creative, Sparks Marketing Group Inc.




3




"Creative flooring – because of the surface and sheer size – is one of the best marketing tools to engage attendees. "
– David Sterne, president, The Inside Track Inc.




7
4
"Flooring is the final piece of the marketing and branding puzzle when it comes to the exhibit experience."
– Jesse Stolp, vice president of operations, Swisstrax Corp.



8
"When done correctly, trade show flooring should add to the 'wow' effect of the overall display experience."
– Mark Meng, executive vice president, K&S International Inc.


10
"The floor is a hardworking part of your exhibit that often doesn't get the attention that it deserves."
– Julie Lemmel, senior environments designer, Derse Inc.


blog comments powered by Disqus

Marketplace

Find It

The Buyer's Guide to Trade Show Exhibiting

eTrak Online Sessions
Feb. 5, 2026
3048R Sales and Marketing Alignment: How to Get ‑ and Stay ‑ on the Same Page
Feb. 10, 2026
3011R How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
Feb. 19, 2026
4101R Boost Up: Promote Yourself from Service Provider to Strategic Business Partner
Mar. 3, 2026
6020R The @show Experience: Understand the Essentials of Exhibit Design
Mar. 10, 2026
7058R Authors Executive Series: Thrive Under Deadlines: Strategies for Success
All Sessions >>