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GLOBUS Events Partners with Messe Stuttgart and Deutsche Messe to Launch New Platform for Building and Interior Finishing Industries in Southeast Asia
1/21/2026
Building on the proven success of the long-standing co-location between DOMOTEX asia/CHINAFLOOR and R+T Asia in Shanghai – China editions of the German flagship events held respectively in Hannover and Stuttgart and part of GLOBUS Event’s portfolio - the organizers are now bringing this powerful and well-established model to Southeast Asia.
R+T South East Asia joins the R+T Alliance as its seventh trade fair event worldwide. The R+T Alliance is the trade fair alliance for the sun shading and doors/gates industry, led by Messe Stuttgart as organizer of R+T in Stuttgart - the world's leading trade fair for roller shutters, doors/gates and sun shading systems. Meanwhile, DOMOTEX South East Asia will join the DOMOTEX portfolio, Deutsche Messe’s globally renowned exhibition brand for the flooring and interior finishing industry.
These events will be an addition to the DOMOTEX and R+T Alliance portfolios, to support deeper penetration into the Southeast Asian market, while DOMOTEX asia/CHINAFLOOR and R+T Asia will continue to be held annually in Shanghai, maintaining their position as the leading shows in Asia for their respective industries.
The events will be jointly organized by GLOBUS Events, Messe Stuttgart and Hannover Milano Fairs Shanghai Ltd. - the joint venture between Deutsche Messe and Fiera Milano in China. Thailand based exhibition company Worldex G.E.C. Co., Ltd., will support the event as the local partner, playing a key role in the local market development, coordination, and industry engagement. The platform is also supported by, among others, the Thai Contractors Association (TCA), the Council of Engineers Thailand (CEAT), and the Nation Group as an important national media partner.
Edwin Chen, CEO of GLOBUS Events said: “This launch marks a new chapter for GLOBUS Events’ building and construction portfolio. It also underscores GLOBUS Events’ long-term commitment to South East Asia - one of the world’s most dynamic exhibition regions. As competition intensifies and industrial upgrading accelerates in China and around the world, many brands are actively seeking new market opportunities. Together with our partners, we are co-creating a new hub for the industry at the heart of South East Asia’s thriving construction markets.”
"With R+T South East Asia, we are consistently continuing our strategic expansion," explains Sebastian Esswein, Vice President of Messe Stuttgart. "The R+T Alliance thus provides companies in the industry with access to all relevant markets worldwide. As the gateway to the ASEAN region, Thailand is the ideal location to optimally serve these important growth markets."
Arno Reich, Senior Vice President at Deutsche Messe AG, said: “As a globally leading brand in the flooring and interior finishing industry, DOMOTEX is firmly committed to driving industry transformation and fostering cross-border collaboration. This new event is a strategic step in that mission, designed to help companies seize the opportunities of. DOMOTEX South East Asia will establish a high-quality, long-term platform that grows in close partnership with the region’s market and supports the sustained success of flooring businesses across Southeast Asia, a rapidly evolving, future-oriented flooring market.”
The entire platform will bring together over 300 exhibitors in an overall exhibiting area of 14,000sqm. The co-location concept fosters cross-sector exchange and offers exhibitors and visitors a comprehensive overview of current developments across the regional built environment and interior finishing markets.
The South East Asia construction sector reached a market value over USD 538 billion in 2024. Thailand is the second-largest construction market in the ASEAN region with a market volume of around USD 40 billion and an average annual growth rate of five to six percent. Key growth drivers include the Eastern Economic Corridor (EEC), Smart City initiatives, and the Thai government's BCG (Bio-Circular-Green) economic model. According to forecasts, the ASEAN region will require annual infrastructure investments of over USD 500 billion by 2030. The region also has a mega-project pipeline worth approximately USD 2.9 trillion. This creates strong demand for sustainable building materials, renewable energy systems, and intelligent infrastructure solutions. Thailand leverages its central geographic location and excellent transport connections as a hub for market entry into the entire region.
This new platform strengthens GLOBUS Events’ strategic presence in Thailand, complementing its current regional portfolio which includes Pet Fair Southeast Asia, the region’s leading B2B international pet exhibition and part of Pet Fair Asia Network – GLOBUS’ largest exhibition.
ABOUT GLOBUS EVENTS
GLOBUS Events (formerly known as VNU Exhibitions Asia) is one of the first exhibition organizers to establish its presence in China and has been a leader in the industry for over three decades. Through the commitment of a team of 150 professional employees, it organizes over 20 local and international leading exhibitions and conferences each year, in a total exhibiting space of over 1,000,000 sqm. Headquartered in Shanghai, it has operations in different cities across China and abroad, such as Bangkok, Beijing, Guangzhou, Shenzhen, etc. The company is a member of the Global Association of the Exhibition Industry (UFI) and "Level A Qualification Unit" of the Shanghai Convention & Exhibition Industries Association (SCEIA).
In February 2024, GLOBUS Events became part of Advent International portfolio, one of the world’s largest and most experienced private equity investment firms. Advent International was established in 1984 and has invested in over 435 private equity investments across more than 44 countries and regions. As of June 30, 2025, it managed assets totaling US$100 billion. By leveraging Advent International's global market focus, intensive operations, and industry-focused long-term investment strategy, GLOBUS Events' operating model will not only reinforce the inherent strengths but also transform into a more platform-oriented approach, providing more comprehensive and in-depth industry services and expanding the business scope.
For more information on GLOBUS Events visit www.globusevents.com.
Contact:
[email protected]
Building on the proven success of the long-standing co-location between DOMOTEX asia/CHINAFLOOR and R+T Asia in Shanghai – China editions of the German flagship events held respectively in Hannover and Stuttgart and part of GLOBUS Event’s portfolio - the organizers are now bringing this powerful and well-established model to Southeast Asia.
R+T South East Asia joins the R+T Alliance as its seventh trade fair event worldwide. The R+T Alliance is the trade fair alliance for the sun shading and doors/gates industry, led by Messe Stuttgart as organizer of R+T in Stuttgart - the world's leading trade fair for roller shutters, doors/gates and sun shading systems. Meanwhile, DOMOTEX South East Asia will join the DOMOTEX portfolio, Deutsche Messe’s globally renowned exhibition brand for the flooring and interior finishing industry.
These events will be an addition to the DOMOTEX and R+T Alliance portfolios, to support deeper penetration into the Southeast Asian market, while DOMOTEX asia/CHINAFLOOR and R+T Asia will continue to be held annually in Shanghai, maintaining their position as the leading shows in Asia for their respective industries.
The events will be jointly organized by GLOBUS Events, Messe Stuttgart and Hannover Milano Fairs Shanghai Ltd. - the joint venture between Deutsche Messe and Fiera Milano in China. Thailand based exhibition company Worldex G.E.C. Co., Ltd., will support the event as the local partner, playing a key role in the local market development, coordination, and industry engagement. The platform is also supported by, among others, the Thai Contractors Association (TCA), the Council of Engineers Thailand (CEAT), and the Nation Group as an important national media partner.
Edwin Chen, CEO of GLOBUS Events said: “This launch marks a new chapter for GLOBUS Events’ building and construction portfolio. It also underscores GLOBUS Events’ long-term commitment to South East Asia - one of the world’s most dynamic exhibition regions. As competition intensifies and industrial upgrading accelerates in China and around the world, many brands are actively seeking new market opportunities. Together with our partners, we are co-creating a new hub for the industry at the heart of South East Asia’s thriving construction markets.”
"With R+T South East Asia, we are consistently continuing our strategic expansion," explains Sebastian Esswein, Vice President of Messe Stuttgart. "The R+T Alliance thus provides companies in the industry with access to all relevant markets worldwide. As the gateway to the ASEAN region, Thailand is the ideal location to optimally serve these important growth markets."
Arno Reich, Senior Vice President at Deutsche Messe AG, said: “As a globally leading brand in the flooring and interior finishing industry, DOMOTEX is firmly committed to driving industry transformation and fostering cross-border collaboration. This new event is a strategic step in that mission, designed to help companies seize the opportunities of. DOMOTEX South East Asia will establish a high-quality, long-term platform that grows in close partnership with the region’s market and supports the sustained success of flooring businesses across Southeast Asia, a rapidly evolving, future-oriented flooring market.”
The entire platform will bring together over 300 exhibitors in an overall exhibiting area of 14,000sqm. The co-location concept fosters cross-sector exchange and offers exhibitors and visitors a comprehensive overview of current developments across the regional built environment and interior finishing markets.
The South East Asia construction sector reached a market value over USD 538 billion in 2024. Thailand is the second-largest construction market in the ASEAN region with a market volume of around USD 40 billion and an average annual growth rate of five to six percent. Key growth drivers include the Eastern Economic Corridor (EEC), Smart City initiatives, and the Thai government's BCG (Bio-Circular-Green) economic model. According to forecasts, the ASEAN region will require annual infrastructure investments of over USD 500 billion by 2030. The region also has a mega-project pipeline worth approximately USD 2.9 trillion. This creates strong demand for sustainable building materials, renewable energy systems, and intelligent infrastructure solutions. Thailand leverages its central geographic location and excellent transport connections as a hub for market entry into the entire region.
This new platform strengthens GLOBUS Events’ strategic presence in Thailand, complementing its current regional portfolio which includes Pet Fair Southeast Asia, the region’s leading B2B international pet exhibition and part of Pet Fair Asia Network – GLOBUS’ largest exhibition.
ABOUT GLOBUS EVENTS
GLOBUS Events (formerly known as VNU Exhibitions Asia) is one of the first exhibition organizers to establish its presence in China and has been a leader in the industry for over three decades. Through the commitment of a team of 150 professional employees, it organizes over 20 local and international leading exhibitions and conferences each year, in a total exhibiting space of over 1,000,000 sqm. Headquartered in Shanghai, it has operations in different cities across China and abroad, such as Bangkok, Beijing, Guangzhou, Shenzhen, etc. The company is a member of the Global Association of the Exhibition Industry (UFI) and "Level A Qualification Unit" of the Shanghai Convention & Exhibition Industries Association (SCEIA).
In February 2024, GLOBUS Events became part of Advent International portfolio, one of the world’s largest and most experienced private equity investment firms. Advent International was established in 1984 and has invested in over 435 private equity investments across more than 44 countries and regions. As of June 30, 2025, it managed assets totaling US$100 billion. By leveraging Advent International's global market focus, intensive operations, and industry-focused long-term investment strategy, GLOBUS Events' operating model will not only reinforce the inherent strengths but also transform into a more platform-oriented approach, providing more comprehensive and in-depth industry services and expanding the business scope.
For more information on GLOBUS Events visit www.globusevents.com.
Contact:
[email protected]
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