1
"Even in the digital age, people still have a desire for real-world experiences. Road shows create an opportunity to connect with consumers and humanize a brand."
— Stafford Warneke, director of mobile operations, Switch

2
"The chief advantage of road shows, and the only one anyone gives two shakes about, is that they offer the best return on investment of any marketing element."
— Travis LeFever, vice president, sales and marketing, Spevco Inc.

3
"The driving force behind much of mobile marketing is the fast setup of a very large space in a short amount of time."
— Fred Gerling, president, Gerling and Associates Inc.

4
"Road shows give you flexibility. You can adjust targeted demographics, schedules, and venues as you go."
— Dwayne Virag, creative director and client relations, Defined Designs

5
"Digital marketing creates the initial excitement, but it's the experience of touching and learning – especially with big-ticket items – that delivers the sale."
— Traci Hynes, chief operating officer, Mobile X Events LLC

6
"Research has consistently shown that road shows and other experiential efforts elevate brand perception and influence purchasing behavior."
— Paul Sosemen, founder and CEO, Department Zero Inc.

7
"Road shows bring an interactive, immersive experience to the people, building the brand and adding value to the product."
— Eymie Labbé, chief marketing and communications officer, Loki Box Design

8
"The right type of vehicle can rival a large-scale trade show exhibit, but with much more flexibility."
— Harry Kurtz, president and CEO, Triune Specialty Trailers

9
"No matter how much you plan, Mother Nature usually controls your destiny. Weather is the single largest hurdle for outdoor road shows."
— David Fee, division president, MC², an MCH company

10
"When mobile units are deployed by companies savvy enough to recognize cross-functionality, their costs can often be shared across the organization."
— Tom Harper, vice president, sales, marketing, and business development, Kentucky Trailer Specialty Vehicles