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Tulsa Regional Tourism Celebrates Annual Meeting, Announces TODAY Show in Tulsa
9/10/2025
TULSA, Okla. – For the first time in history, America’s preeminent morning television show will broadcast live from Green Country.
The 3rd Hour of TODAY from NBC will originate from Tulsa on Oct. 10, highlighting the unique, varied and diverse attractions that make Tulsa one of the top destinations in the United States.
“Tulsa and TODAY are a perfect match,” said Renee McKenney, Senior VP of Tourism for the Tulsa Regional Chamber and President of Tulsa Regional Tourism. “Tulsa’s people, culture and world-class attractions make it the authentic American story. Showcasing it on TODAY is an incredible opportunity, and making the announcement at our Annual Meeting made it even more special.”
The TODAY news came at Tulsa Regional Tourism’s annual meeting for the 2024-25 fiscal year. From July 1, 2024 through June 30, 2025:
“I often think about Tulsa in three ways: What we were, what we are, and what we can be,” said Tulsa Mayor Monroe Nichols, speaking at the event. “Tulsa is still a bit of a hidden gem across the country, but we are rapidly changing that. The more people learn about who we are and what we have to offer, the more interested they become. That is why tourism and the partnership and collaboration between Tulsa Regional Tourism, the City of Tulsa, and stakeholders citywide is so important to the city and our future.”
The event also included appearances by Gathering Place Executive Director Julio Badin, River Parks Authority Executive Director Jeff Edwards, CEO of the Lobeck Taylor Family Foundation Brian Paschal and CEO of the Tulsa Performing Arts Center Mark Frie, as well as the presentation of Tulsa Regional Tourism’s Partners of the Year awards.
About Tulsa Regional Tourism
Tulsa Regional Tourism is northeast Oklahoma’s premier accredited destination marketing organization. Housed at the Tulsa Regional Chamber, it includes Visit Tulsa for leisure travel, Tulsa Convention & Visitors Bureau for meetings & conventions, Tulsa Sports Commission for amateur & pro sports and the Tulsa Office of Film, Music, Arts & Culture (FMAC) for creative industries and accredited film commission. Tulsa Regional Tourism leads the community’s bidding for and hosting of signature events like the NCAA men’s basketball tournament, the Big 12 Wrestling Championship, USA BMX Grand Nationals, the Arabian Horse Association’s U.S. Nationals and more. For more information, visit www.visittulsa.com.
Contact:
[email protected]
TULSA, Okla. – For the first time in history, America’s preeminent morning television show will broadcast live from Green Country.
The 3rd Hour of TODAY from NBC will originate from Tulsa on Oct. 10, highlighting the unique, varied and diverse attractions that make Tulsa one of the top destinations in the United States.
“Tulsa and TODAY are a perfect match,” said Renee McKenney, Senior VP of Tourism for the Tulsa Regional Chamber and President of Tulsa Regional Tourism. “Tulsa’s people, culture and world-class attractions make it the authentic American story. Showcasing it on TODAY is an incredible opportunity, and making the announcement at our Annual Meeting made it even more special.”
The TODAY news came at Tulsa Regional Tourism’s annual meeting for the 2024-25 fiscal year. From July 1, 2024 through June 30, 2025:
- Booked definite room nights: 218,138 (Goal: 175,000)
- Total economic impact of Tulsa Regional Tourism efforts: $316,450,399 (Goal: $203,500,000)
- Film/TV projects assisted: 50
- Outstanding Marketing Brochure (large budget, FY23/24 Annual Report, Merit Award)
- Outstanding Event (Big Dam Party)
- Media Coverage (Outsiders Broadway cast Tulsa tour)
- Social Media Campaign (Big Dam Party)
- Tourism Organization of the Year (Large Budget)
“I often think about Tulsa in three ways: What we were, what we are, and what we can be,” said Tulsa Mayor Monroe Nichols, speaking at the event. “Tulsa is still a bit of a hidden gem across the country, but we are rapidly changing that. The more people learn about who we are and what we have to offer, the more interested they become. That is why tourism and the partnership and collaboration between Tulsa Regional Tourism, the City of Tulsa, and stakeholders citywide is so important to the city and our future.”
The event also included appearances by Gathering Place Executive Director Julio Badin, River Parks Authority Executive Director Jeff Edwards, CEO of the Lobeck Taylor Family Foundation Brian Paschal and CEO of the Tulsa Performing Arts Center Mark Frie, as well as the presentation of Tulsa Regional Tourism’s Partners of the Year awards.
About Tulsa Regional Tourism
Tulsa Regional Tourism is northeast Oklahoma’s premier accredited destination marketing organization. Housed at the Tulsa Regional Chamber, it includes Visit Tulsa for leisure travel, Tulsa Convention & Visitors Bureau for meetings & conventions, Tulsa Sports Commission for amateur & pro sports and the Tulsa Office of Film, Music, Arts & Culture (FMAC) for creative industries and accredited film commission. Tulsa Regional Tourism leads the community’s bidding for and hosting of signature events like the NCAA men’s basketball tournament, the Big 12 Wrestling Championship, USA BMX Grand Nationals, the Arabian Horse Association’s U.S. Nationals and more. For more information, visit www.visittulsa.com.
Contact:
[email protected]
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