This maxim was driven home for me at the International Manufacturing Technology Show. My company had several clients at the show, including a machinery-production firm for which we'd produced an in-booth video presentation. So I was on site at the Chicago event, along with my colleague Jason Verenski, to make sure everything worked as planned.
By roughly 12 p.m. the day before the show opened, we'd made the rounds to all of the clients except one. As I approached the last client's space, which happened to be the one for which we'd produced the video, I expected to simply tick this exhibitor off my list. But when I stepped foot into the booth, I immediately noticed that something was wrong.
The client had planned to deploy a projector for showing the video, and I saw he was frantically trying to connect the projector to a wall-attached mount. Clearly, it was like fitting a square peg into a round hole; there was no way it was going to work. And without the projector mount, he had a beautiful video on a lovely screen – that would have to sit on the floor. The client looked at me pleadingly before he gave up and came my way. Providing mounts wasn't exactly my forte, but Jason and I took some measurements and happily agreed to help him find a suitable solution at a price his meager budget could stomach.
As we sat down to brainstorm, the solution suddenly hit me – in a forest-through-the-trees experience. We were standing in the middle of a show that was all about machinery, where things like massive barrels typically used for oil or grease were used as product displays. So I whipped out my measuring tape, and sure enough, a simple oil barrel was the perfect height and width for our projector.
With very little cajoling, I was able to borrow a barrel from a nearby exhibitor. Then I scoured the floor for materials I could use to make it more presentation worthy. Ultimately, I scored a plethora of white carpet scraps, which I wrapped around the barrel and secured in the back with carpet tape. I cut a round piece of white carpet for the top, and voila – instant projector stand.
We rolled the completed carpet-covered pedestal into place, where it effectively displayed the projector throughout the show. It just goes to show that sometimes solutions are right in front of you. You just need to calm down – and look around – long enough to actually see them.
Marketplace
- Audiovisual Equipment
- Convention Centers
- Event Design and Production
- Exhibit Fabrication
- Exhibit Producers
- Exhibit Rental
- Experiential Agency
- Flooring
- Graphics
- International Exhibit Producers
- Kiosks
- Lead Retrieval
- Modular Exhibit Systems
- Portable Display Systems
- Shipping and Transportation
- All Companies
3048R Sales and Marketing Alignment: How to Get ‑ and Stay ‑ on the Same Page
Feb. 10, 2026
3011R How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
Feb. 19, 2026
4101R Boost Up: Promote Yourself from Service Provider to Strategic Business Partner
Mar. 3, 2026
6020R The @show Experience: Understand the Essentials of Exhibit Design
Mar. 10, 2026
7058R Authors Executive Series: Thrive Under Deadlines: Strategies for Success
All Sessions >>