1 Samsung Electronics America, Inc.
Design/Fabrication: Design/Fabrication: MC², Cheil Worldwide
At number 1 on this year's Best of CES list, Samsung delivered a masterclass in immersive exhibit design, blending lighting, sound, and dynamic storytelling to create a booth that was as visually stunning as it was engaging. The exhibit was divided into thematic zones, each featuring well-crafted vignettes that brought Samsung's AI-driven innovations to life. But what truly set this booth apart was how lighting and sound guided the experience. Chasing lights pulsed overhead, drawing visitors toward the central hub, where Samsung's most groundbreaking technology took center stage. LED box frames lit up pathways, creating a seamless flow, while synced video and lighting displays transformed the space with shifting colors and energy. And at its core? A deep, bass-driven rhythm — like a heartbeat — that made the entire exhibit feel alive. Samsung's commitment to immersive storytelling was best exemplified by its projection-mapped museum room, arguably the most breathtaking activation at CES. As visitors stepped inside, the space morphed into world-renowned museums like the Tate and the Louvre, with Samsung's ultra-thin displays seamlessly swapping artwork to match each transformation. With impeccable wayfinding, stunning lighting execution, and cinematic storytelling, Samsung's exhibit wasn't just a showcase of products — it was an experience. Taking the top spot on this year's list, Samsung proved once again that it is the standard-bearer for innovation at CES.

2 Ring
Design/Fabrication: Monks, Two Eighteen
The Victorian expression “safe as houses” means something is as secure as secure can be. But with almost 270 burglaries per 100,000 people in the U.S., Ring LLC knows homes need a little extra help to stay as protected as the cliché. To show it's much more than a video doorbell company, the manufacturer of security devices built the Ring Block. Set up outside the Las Vegas Convention Center, the 50-by-70-foot exhibit brought a block party vibe to CES. It displayed a covered indoor area housing the Innovation Room that showed off new devices. A nearby wall displayed the new Smart Video Search feature, which allows users to rapidly search Ring videos for things like “Amazon delivery Tuesday” without having to scroll through endless hours of video. Leisure Hydration beverage samples came from an area designed like a bodega, and reps from the Los Angeles-based startup subtly demoed Ring's small business tools, such as the Pan-Tilt Indoor Cam that covers multiple angles and doorways. In the backyard, a DJ spun tunes as the scents of rosemary and lavender from the stand's garden wafted over visitors taking part in a scavenger hunt that had them searching the grounds for items a Ring camera could see, such as a hungry raccoon, a child's bicycle, or a neighbor's truck. Attendees also snapped pics at the “World's Largest Video Doorbell Photo Booth,” a 98-inch-tall phototaking version of the Ring Video Doorbell. By the end of CES, hundreds left the Ring booth knowing they could be truly safe at home.

3 Abbott Laboratories
Design/Fabrication: Factory360, Catalyst Exhibits
Abbott Laboratories' CES 2025 exhibit didn't just showcase health technology — it embodied it. Designed to resemble the gym of the future, the space featured exercise equipment, including weight plates and a treadmill streaming New York Marathon footage. A running track wrapped around the base of the booth, while an overhead track lined with chasing LEDs added an energetic, futuristic glow to the space. Beyond its striking aesthetics, the exhibit (designed by Factory360 and fabricated by Catalyst Exhibits) manifested Abbot's “Life. To the Fullest.” tagline by immersing attendees in cutting-edge health tech with interactive experiences. At the heart of the booth was Lingo, the company's first consumer biowearable, which monitors glucose levels and provides users with real-time insights. To spark conversation about AFibLife, Abbott's app that helps people better understand how abnormal heart rhythms can impact lives, Abbott invited attendees to “find their rhythm” in a digital three-point basketball contest. The exhibit also featured an analog train-your-brain memory game, highlighting Abbott's groundbreaking blood test for assessing traumatic brain injuries, developed in partnership with the U.S. Department of Defense. The We Give Blood Drive became a major attraction, allowing Big Ten students, alumni, and supporters to pledge donations on behalf of their schools. The competition resulted in a $1-million student health grant for the Nebraska Cornhuskers and contributed to saving an estimated 60,000 lives.

4 Bosch

Design/Fabrication: Metron Eging
At the 2025 iteration of CES, Bosch developed yet another clever play on its company name by attaching the tagline “Coded Like a Bosch” to its stand. Designers leaned into the theme by decorating the booth in 1s and 0s to represent coding language. LED stalactites covered in rotating 1s, 0s, and marketing messages seemed to grow from the booth's overhead element that visually divided the booth into segments, one that showcased consumer products and the other that highlighted Bosch's mobility capabilities. Fabric flags over the consumer products were green, while flags over the mobility products were blue. Colored LED lights positioned between the flags created a subtle gradient effect in the fabric's color. The back of the booth hid beautifully appointed private meeting rooms that carried the binary code theme into maps of the world indicating Bosch's global reach. Beyond the meeting rooms were models of Bosch's future tech that could be viewed only by invitation. Although the models were crowded together to save space, LED-lit sound-canceling walls separated the models to allow for private conversation. One of the highlights of the booth was the Bosch coffee bar that anchored the consumer side of the stand from which Bosch baristas served coffee made by the company's newly launched coffee maker. This smart choice allowed Bosch to serve up a helping of its capabilities with its hospitality, and attendees eagerly lined up for it.

5 Siemens
Design/Fabrication: Sparks Marketing LLC, The Freeman Co. LLC
There's nothing more personal than a story, and who better to tell it than those who lived it? At CES 2025, Siemens invited its clients to share in the storytelling. With its longtime partners, Sparks and Freeman, the teams designed a case-study-forward, immersive environment to engage visitors' senses and imagination. Siemens' curb appeal was undeniable. Four state-of-the-art, 13-by-16-by-13-foot bracket scrims crowned the exhibit with hypnotic graphics. Multi-story walls and taut corners of the 50-by-70-foot booth were polished and sleek. Arriving guests settled into an immersive 23-foot-tall theater, where Sparks-produced graphics rolled across 270-degree screens. A white reflective floor led attendees to Siemens' case studies, where stories unfolded in personal, community, and world chapters in interactive tableaux. VR moments introduced physical sensations, while soft soundscapes triggered emotional responses. The design also laid the stage for big business. A separate VIP entrance welcomed customers upstairs to three private meeting rooms. Subdued lighting, 14-foot soundminimizing walls, and frosted acrylic windows lent C-suite sophistication to new and continued partnerships. Through clever design, the entire booth delivered a holistic approach for every character in its story.

6 Kubota North America
Design/Fabrication: Czarnowski Collective
In its cleverly designed stand, Kubota North America immersed visitors in the world of farming and tech by appealing to all of their senses. Visitors entering the stand were greeted by a custom scent reminiscent of the outdoors. Those who stuck around were rewarded by experiencing a whole day on the farm in an hour. Every 60 minutes, the stand's vibrant LED screens went dark, a nighttime soundscape filled the booth, and a spotlight shone on a demo of an all-terrain robot designed to make farm life easier. Kubota customers played a central role in the booth design. Farmers who use the company's technology were featured on larger-than-life LED screens in 30-second day-in-the-life vignettes. Private guests and members of the media were invited up a staircase decorated with photos from the company's history to the stand's second deck. There they found tables made from wine barrels that came directly from customers' farms, and they were gifted candied pecans harvested from a farm that uses Kubota products. From the second deck, a picture window of sorts opened onto the stand's vista, allowing VIPs a broad view of the company's techforward approach to a traditional industry.

7 Mobileye
Design/Fabrication: AVS Creative Visual Solutions; Ruckus Marketing LLC
Working with designers at Ruckus Marketing LLC, Mobileye Technologies Ltd. transformed its CES footprint into a conceptualized urban microcosm that was illustrated by three towering azure fabric structures. The exhibit's showstopper was an innovative Plexiglas vehicle display that literally illuminated Mobileye's technological evolution. Visitors could manipulate a touchscreen, and different sections of the transparent car lit up, revealing the location and interconnectivity of the company's autonomous-driving solutions. Nearby, Mobileye's ECU series — the digital brains powering Mobileye's Supervision, Chauffeur, and Drive platforms — stood sentinel alongside two self-driving vehicles: the Holon Mover and Volkswagen's autonomous ID Buzz. Hourly presentations drew hundreds of attendees, thanks to a 30-second countdown accompanied by attention-grabbing music, while compelling demos included an imaging radar display that showed off the technology's ability to detect road hazards from more than 200 meters away. The space's posterior featured a two-story meeting area, complete with multiple conference rooms and a CEO lounge, while a barista station kept visitors caffeinated as they explored this urban vision of tomorrow's autonomous mobility. The exhibit's clever construction, comprising primarily fabric constructions with illuminated frames, delivered significant cost savings in shipping and installation while maintaining an impressive aesthetic that drew crowds throughout the show.




8 LG Electronics Inc.
Design/Fabrication: LG Electronics Inc., Czarnowski Collective
LG Electronics Inc. cleverly promoted its brand of AI, dubbed “Affectionate Intelligence,” at CES. After strolling past a semi-circular display featuring the company's Kinetic LED Media Art, attendees found within the company's 22,000-square-foot-booth a techno-oasis divided into 10 discrete zones. The Rise and Shine space showcased an intelligent home with face and voice recognition and the ability to provide health insights based on sleep patterns. In the Inspire and Innovate zone, visitors explored how EXAONE, LG's AI trained on 350 million license-free visuals, could give their spaces the look of a chic café or a relaxing retreat. A few steps away, in Escape and Immerse, guests plunged into an experience with a micro-LED video wall that wrapped 270 degrees around them. If all that wasn't dazzling enough, LG formed a colossal post-modern sculpture with 28 of the world's first transparent and wireless OLED TVs. On them, sumptuously colored images filled screens that spun with the energy of whirling dervishes, asserting that the “A” in “AI” might stand for “artistic” rather than “artificial.”

9 SK Group
Design/Fabrication: NIZ Space Design
SK Group masterfully materialized the abstract world of AI through an immersive journey that began at its dramatic Innovation Gate, where 21 LED screens served as a technological threshold into the company's environment. Beyond this portal, visitors encountered the exhibit's commanding centerpiece: a 6-meter LED pillar that pulsed with dynamic visualizations of real-time data flows, bringing SK's AI data center solutions to life. The space then opened into an AI Service zone, where SK Telecom's sophisticated AI agent, Aster, took center stage, demonstrating how artificial intelligence is evolving from a mere digital assistant into a proactive life partner for global consumers. The journey culminated in the AI Ecosystem zone, where South Korea's second-largest conglomerate showcased its collaborative spirit through partnerships with industry leaders like Anthropic and Lambda. A striking LED sculpture, dubbed the Sustainable Tree, served as the exhibition's finale, artfully embodying SK's commitment to melding innovative AI with sustainable progress. The exhibit's progression from raw computing power to practical applications and finally to global partnerships effectively illustrated SK's theme of taking AI from concept to reality, proving the company isn't just imagining the future of AI — it's actively building it.

10 Hisense Visual Technology Co., Ltd.
Design/Fabrication: Impact XM
It was impossible to miss the Hisense booth at CES 2025. The 24,800-square-foot towering titan erupted from the show floor in a sensory showcase dwarfing its 2024 display. Collaborating with Impact XM, the teams boldly went where no Hisense booth had been before. This year's design ditched the open format, sealed the space with sleek black walls, and capped the entries with jaw-dropping screens measuring nearly 20-by-55 feet. The screen's saturated imagery, including a multi-story astronaut, hypnotized attendees. The graphics were so realistic that you could almost feel the tickle of the astronaut's glove. Overhead, Hisense's almost 29-foot-long logo unabashedly trumpeted its presence. Inside the booth, things were equally out-of-this-world. Its “AI Your Life” theme aimed to answer the question, “How can AI enhance daily life?” Attendees moved through the space via a passport concept, following an easy-to navigate trajectory. Nearly 1,000 LED screens and yards of glowing green lights enveloped them as they traveled to a parallel universe where AI powered the future. Their kitchen assistant dished customized recipes based on the ingredients in the fridge. They sank into the home theater of their dreams, where the 116-inch TriChroma LED TV or ultrashort-throw projection of the upgraded L9Q Laser TV brought the silver screen experience to the living room. Throughout the day, Dylan Sadiq, the College Cuber, created murals out of Rubik's Cubes while Harlem Globetrotters and FIFA legends entertained them with tales and tricks. It was a future bright enough to put stars in visitors' eyes.

11 Waymo
Design/Fabrication: NVE Experience Agency, DreamCraft
According to the AAA, just nine percent of people trust autonomous cars — and that's skidded from 15 percent just a few years ago. To accelerate confidence in its selfdriving cars, Waymo's stand put attendees in the driver's seat. Standing out like the high beams on the Batmobile was the company's 40-foot diameter header, and, inside it, a round ceiling element was animated with 150,000 points of light, representing Waymo's weekly trips. Beneath those circular components, a “Where To” demo featured a slowly rotating interactive LED globe that displayed cities where Waymo currently chauffeurs riders, while an adjacent tablet allowed guests to select cities they'd like Waymo to come to next. Another platform demonstrated how Waymo's digital drivers would respond to risky scenarios. Press a button next to glowing 3D-printed miniatures symbolizing the perils, and the adjacent screen lit up with an animation showing how Waymo safely and smartly navigates traffic hazards like pedestrians, rainstorms, and red-light runners. In a laboratory-like alcove, projection mapping on a Jaguar I-PACE vehicle became a show-and-tell explaining how its sensors — cameras, lidar, radar, etc. — make Waymo's silicon drivers way more safe than flesh and blood ones.

12 Honda Motor Co., Ltd.
Design/Fabrication: Trade Design Inc.
The beauty of Honda Motor Co. Ltd.'s exhibit lay in its laser-focused simplicity and singular purpose, proving that a clear goal without competing narratives can create powerful impact. The Japanese automaker's minimalist approach commanded attention via an exterior façade punctuated by overhead monitors that offered passersby tantalizing glimpses of the presentations within. Meanwhile, stark black walls served as an elegant canvas for immersive video content that wrapped the space in a dynamic digital embrace. Inside, Honda's groundbreaking 0 Series prototypes — the sleek Saloon and retro-futuristic SUV — took center stage, perched atop slowly rotating circular platforms. These all-electric harbingers of Honda's future created an almost gallerylike atmosphere that let the vehicles' revolutionary design speak for itself. The theatrical presentation of these upcoming EVs was enhanced by carefully choreographed multimedia content highlighting Honda's new ASIMO operating system and Level 3 autonomous driving capabilities. Rather than diluting its message with multiple competing elements, Honda created an environment that served both press requirements and public interest with equal finesse.

13 Komatsu
Design/Fabrication: Spiro
Not many companies can do a deep dive, take a hairpin turn, and put you on the moon, but Komatsu did all three during its CES 2025 showcase. To increase brand awareness and attract talent, Komatsu and Spiro created a 7,000-square-foot wonderland where human ingenuity and automation spun across imaginative tableaux in a symbiotic pirouette. Curved walls stretching nearly 90 feet swept guests into a world of limitless potential. Creatively curated atmosphere vignettes deposited guests into fantasy scenarios where Komatsu equipment roamed the most extreme landscapes in the galaxy. Attendees dove into the ocean to trawl the seabed with an autonomous, battery-powered underwater dozer shipped directly from Japan. A sun-glinted canopy floated above the ocean-drenched 16-foot walls, submerging the audience below the waves. Observers floated in space toward the celestial glow of the remote-controlled lunar construction equipment display, where a conceptual crawler roved the moon's surface. They revved their engines alongside a vertically suspended Williams Racing Formula One racecar. (Longtime partner Williams Racing recently co-launched the Komatsu-Williams Engineering Academy with Komatsu.) They also got hands-on in a fully electric PC210E to experience the thrill of helming the powerful excavator. When the sun set on the final day of CES, attendees walked away with a glimpse of the next frontier that Komatsu was already building.

14 Hyundai Mobis
Design/Fabrication: Innocean, NIZSpace, ENK
Many assume that the loudest booth will grab the most attention on the chaotic show floor of CES. But sometimes, going inward will help you stand out. That was the approach Hyundai Mobis took for its CES 2025 booth. The theme, “Beyond and More,” shifted the focus from adapting to the vehicle's external influences to customizing cutting-edge technologies and visionary concepts for the humans operating them. With its partners, Innocean, NIZSpace, and ENK, Hyundai Mobis sought to connect three human cornerstones: emotion, visual expansion, and brainwaves. Using its booth's centerpiece, the Holographic Windshield Display, as inspiration, the design conveyed the transparent connection between people and technology. Rather than create a wall between the booth and the audience, the team strategically used 180 feet of sinewy silver string. On the booth's exterior, 20-foot-high thread rained from the sky, creating an intriguing veil between the show floor and the interior of the 8,400-square-foot space. In the booth's center, a 30-foot halo of the glimmery baleen gently hovered over a large presentation stage. Changes in mood lighting caressed the softly dancing threads, simulating the feeling of movement. From the stage, attendees saw the future of human-centric mobility technology, including M.Brain, a sophisticated earpiece that reads a driver's brainwaves and can implement necessary vehicle safety measures. Despite the open transparency, what wasn't immediately visible was the booth's clever division, with half the space devoted to the public and half to meeting space. Hidden behind sleek black walls nearly 20 feet high were three floors of impressive meeting, VIP, and comfortable hospitality space. Like the showcased products, the design kept the human experience front and center.




15 Narwal

Design/Fabrication: InDareSpace Exhibition
“It's a small world,” said the avant-garde artist Barbara Kruger, “but not if you have to clean it.” To demonstrate to CES attendees that its products were up to any cleaning task, Narwal fashioned a booth that stood out on the show floor with the swagger of a neon sign in Times Square. Every 30 seconds a shifting LED light in a funnel shape — designed to illustrate the suction power of its vacuums — zoomed almost 16 feet skyward toward a vertical header with “Narwal” spelled out in illuminated resin letters. A lighthouse in the storm of 1,001 blinking, buzzing, hyperactive distractions at CES, the animated beacon drew attendees into a 2,500-square-foot space done in the company's striking grey/white/purple corporate hues. Playing off its theme of “Clean Science, Intelligent Technology,” the exhibit displayed eight products, such as its new Z10 Ultra with Innovative Mop Extension. The company then put the devices through their paces in a living room and bathroom section where the various tools glided through an obstacle course that showed, when it comes to cleaning with Narwal products, it's a small world after all.

16 3M
Design/Fabrication: Star Exhibits & Environments
3M doesn't consider itself a product company. Rather, it's an uncomplicator that solves complex problems. Its booth at CES, dubbed the mystery box, was enclosed in gleaming white walls that guided curious show attendees to an LED wall that served as a welcome gate. There, visitors encountered a hodgepodge of disparate images that shifted from a chaotic scene to one of a calm series of single-color squares, illustrating 3M's ability to solve problems. Within the mystery box, beyond the LED wall, was a scene of calm. Gray carpet shifted to white, the lights became brighter, the cacophony of the trade show floor hushed, and visitors were treated to a tour of 3M's history and its suite of products and services. Booth designers put great effort into speaking to different types of learners. The walls were covered in graphics and text perfect for visual learners, while the center of the booth was devoted to hands-on demonstrations. Attendees interested in immediately exploring a partnership with 3M were ushered through a door near the back of the booth where the vibe once again shifted to an atmosphere of all business. In this space, dubbed the co.lab, visitors could grab a cup of coffee and sit down with 3M's engineers to start brainstorming about solutions to problems. The 3M booth was a clean, contemporary, and cohesive space where even the most complex problem seemed to melt away.


17 Panasonic Corp. of North America
Design/Fabrication: Czarnowski Collective
Panasonic Corp. of North America crafted an experiential journey that began with a mystifying micro-mist curtain, where water droplets a mere 6 microns in size created an ethereal threshold between the show floor and what lay beyond. This theatrical entrance was a fitting prologue to what could only be described as a living, breathing museum of innovation, housed within a pristine exterior that belied the rich storytelling within. Under the theme “Well into the Future,” the exhibit seamlessly wove together displays of beloved consumer brands like Technics and Lumix with forward-thinking presentations on carbon neutrality. As a testament to the company's century-plus commitment to innovation, the exhibit narrative began with a display of Panasonic's product history — starting with a humble 1918 attachment plug. A standout feature was the Oasys demonstration, where visitors could interact with a sophisticated home environmental control system that showcased Panasonic's approach to sustainable living. Personal touches, including photographs of Panasonic employees adorning the walls, humanized the corporate giant and reinforced its commitment to individual wellness alongside global sustainability. The experience culminated in a smart home technology showcase that brought the narrative full circle — from personal wellness to global sustainability and back to individual comfort — effectively demonstrating how Panasonic continues to make tomorrow better than today.


18 Sony Honda Mobility Inc.
Design/Fabrication: Sony Honda Mobility Inc., Pinnacle Exhibits Inc.
When you think of minimalism, you might think of the Eames Lounge Chair or maybe the Bic ballpoint pen. These two pillars of modern design share a conceptual DNA, where it's not about having less but about making room for more of what matters. Instead of a booth that was as crowded as a shopping mall on Black Friday, Sony Honda Mobility Inc.'s stand featuring its AFEELA-1 EV car was as stark as a Zen meditation cell. Just two of the vehicles — one in Tidal Gray and the other in Calm White — were the sole occupants of the 120-by-80-foot space. A duo of overwhelming LED screens measuring roughly 55-by-16 feet mounted on the ceiling and wall enveloped the sleek cars with ambient video that infused the stand with the serenity of a sunset on an empty beach. More than just design tinsel, the booth was as practical as it was polished. The uncrowded space accommodated press conferences as easily as it did the product display. Eschewing stages and steps, a flat floor put the cars at eye level and made access easy for visitors of all kinds, from media to lookie-loos.

19 Oshkosh Corporation
Design/Fabrication: Sparks Marketing LLC, 3D Exhibits
Oshkosh Corporation's CES 2025 debut was a century in the making, and the 100-year-old company announced its presence with the confidence of a CES pro. Attendees who strolled through the booth experienced the neighborhoods, job sites, and airports of the future. Familiar postal vans, fire engines, and construction lifts provided welcoming sentimentality, while autonomous technology and all-electric vehicles confirmed Oshkosh as a tech leader. Design teams expertly cut the booth with curved installations of sky-high scrims, adding dimension to the floor plan and backdrops to the products. White picket fences edged the curbs of tomorrow while flooring alternated between ribbons of roads, simulated cobblestones, grassy lawns, and springy foundations. Live plants edged oversized screens, adding an organic softness to the LED splendor. Throughout the show, Oshkosh introduced a series of in-booth Tech Talks. Current customers Delta Air Lines, Republic Services, and the United States Post Office shared their stories involving the brand. Attendees could get hands-on experience in the booth's touch-screen technology zones, highlighting the influence of Oshkosh solutions. The brand's presence was powerful, and its impressive debut proved that everyday heroes don't need capes.

20 John Deere
Design/Fabrication: MC²
The John Deere brand broke new ground at CES 2025 with an exhibit that cultivated connections between autonomous technology and real-world applications. Designed and crafted via a collaboration between MC², an MCH Group company, and Racepoint Global, John Deere's public relations agency, the pristine space transported visitors into a world where “Nothing runs like a Deere. Autonomously.” The exhibit's genius lay in its intuitive organization, greeting visitors with an innovative circular hub divided into four distinct quadrants — orchard, field, grass, and quarry — that served as a visual table of contents for the autonomous solutions that they would discover inside. From this central point, corresponding LED headers and color-coded flooring radiated outward, creating pathways to each zone's featured equipment. In the field section, the autonomous 9RX Tractor commanded attention with its impressive array of 16 cameras providing 360-degree awareness. The orchard area showcased the 5ML Autonomous Orchard Tractor, the quarry zone highlighted the 460 P-Tier Autonomous Articulated Dump Truck, and the grass section featured a battery-electric autonomous commercial mower. Crisp white walls served as canvases for compelling videos of the equipment in action, while digital monitors delivered detailed specifications to curious visitors. Overhead monitors reinforced each zone's identity while providing wayfinding, creating an experience that effectively communicated how John Deere's autonomous solutions are poised to address critical labor shortages across multiple industries.