According to Sir Richard Branson, "If you want to stand out from the crowd, give people a reason not to forget you." And it would seem that this year's Sizzle Award winners took his words to heart. On the following pages, discover how a promo video poking fun at the tired tropes of pharmaceutical ads, an in-booth rain simulator, and a VIP salon offering trims and blowouts helped three companies take home top honors for executing unforgettable promotions.

THE WINNERS Creative Dimensions' Hollywood Ending Creative Dimensions Inc. Ground Rules! General Mills Inc. Health Care Gets a Lyft Lyft Business 2021 JUDGES Bill Bissmeyer vice president of operations and business development, Performance Marketing Group, Noblesville, IN Michael Chrystal CEO and owner, Forum Your Brand Builder GmbH, Solingen, Germany Dana Esposito vice president of brand strategy and experience, Sacks Exhibits, Andover, MA Frank Jones director of creative services and events, RentPath LLC, Atlanta Carrie Schultz vice president, strategy and client service, CSG Creative, Alexandria, VA Vanessa Schultz, CTSM associate director of marketing, community, and engagement, Illumina Inc., San Diego Jason Vickers senior manager of trade show operations, Verizon Business, Huntsville, AL