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quiz
Are You Normal?
"Normal is nothing more than a cycle on a washing machine," said Whoopi Goldberg. But how normal are you and your trade show program compared to "average" exhibitors? To find out, take this quiz featuring data we've compiled from EXHIBITOR magazine's recent research reports. But if your answers fall outside the average "peer-centages," don't worry – that's perfectly normal. By Charles Pappas
click your choice of answer to see if you're right
1. What percentage of exhibiting companies plan to purchase a new booth in the coming year?
a. 14 percent
b. 24 percent
c. 34 percent

2. What percentage of your peers think that it takes at least two years of on-the-job training to become successful as an exhibit manager?
a. 15 percent
b. 35 percent
c. 55 percent

3. How many companies train their staffers to qualify leads at shows?
a. 47 percent
b. 57 percent
c. 67 percent

4. What percentage of exhibitors plan to use augmented reality in their exhibits in the next year?
a. 4 percent
b. 9 percent
c. 14 percent

5. What percentage of exhibit managers are also tasked with planning off-site events?
a. 73 percent
b. 83 percent
c. 93 percent

6. How many exhibitors had one year or less of exhibiting experience when they landed their first job managing a company's exhibit-marketing program?
a. 22 percent
b. 33 percent
c. 44 percent

7. What percentage of exhibit managers use digital signage in their current exhibits?
a. 11 percent
b. 21 percent
c. 31 percent

8. What percentage of exhibit managers received a raise last year?
a. 51 percent
b. 71 percent
c. 91 percent

9. How many exhibiting companies plan to add new shows to their marketing calendars next year?
a. 10 percent
b. 15 percent
c. 20 percent

10. How many companies use Twitter in their social-media marketing?
a. 62 percent
b. 42 percent
c. 22 percent

11. What percentage of exhibit managers track social-media impressions?
a. 17 percent
b. 34 percent
c. 51 percent

12. How many companies have a formal lead-scoring or ranking system?
a. 41 percent
b. 51 percent
c. 61 percent

13. How many exhibit managers are routinely asked to show the return on investment of their firm's exhibiting program?
a. 24 percent
b. 34 percent
c. 44 percent

14. What percentage of exhibitors report annual budgets of more than $1 million for off-site meetings and events?
a. 14 percent
b. 21 percent
c. 28 percent

15. How many exhibit managers receive profit-sharing benefits as part of their compensation?
a. 11 percent
b. 22 percent
c. 33 percent

16. What percentage of exhibit managers are satisfied or very satisfied with their jobs?
a. 26 percent
b. 46 percent
c. 66 percent

17. How many exhibitors establish a pre-show goal for the number of leads they hope to collect?
a. 37 percent
b. 44 percent
c. 51 percent

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