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On the Right Track
PHOTO: Exporail, Canadian Pacific Company Fonds
In 1884, the Canadian government sent out a Canadian Pacific Railway locomotive exhibit to market the country's wide-open spaces and agricultural abundance, with the goal of encouraging citizens to settle in the sparsely populated northwest region. The train traveled throughout eastern Canada, stocked with plums, strawberries, squash, fine and coarse grains, and even potatoes that, as one contemporary account put it, "would send an Irishman into ecstasy." The road-show-on-rails drew 3,000 visitors a day, helping divert the flood of work-starved Canadians fleeing to the textile mills of New England.
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eTrak Online Sessions
Feb. 5, 2026
3048R Sales and Marketing Alignment: How to Get ‑ and Stay ‑ on the Same Page
Feb. 10, 2026
3011R How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
Feb. 19, 2026
4101R Boost Up: Promote Yourself from Service Provider to Strategic Business Partner
Mar. 3, 2026
6020R The @show Experience: Understand the Essentials of Exhibit Design
Mar. 10, 2026
7058R Authors Executive Series: Thrive Under Deadlines: Strategies for Success
All Sessions >>
3048R Sales and Marketing Alignment: How to Get ‑ and Stay ‑ on the Same Page
Feb. 10, 2026
3011R How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
Feb. 19, 2026
4101R Boost Up: Promote Yourself from Service Provider to Strategic Business Partner
Mar. 3, 2026
6020R The @show Experience: Understand the Essentials of Exhibit Design
Mar. 10, 2026
7058R Authors Executive Series: Thrive Under Deadlines: Strategies for Success
All Sessions >>