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A Night's Tale
PHOTO: National Diet Library of Japan
Nearly 4.3 million attendees gazed with wonder upon X-ray devices, telegraph machines, and elevators at the 1903 National Industrial Exhibition in Osaka, Japan. It was the first of five industrial exhibitions, which started in 1877, to stay open at night. The effect of the lights was so mesmerizing that a contemporary artist drew the nocturnal scene like a dreamscape, with visitors reacting as if they had stepped through a magical doorway. By putting new technologies in an enchanted setting, the fair also softened the fear of modernization that swept Japan as the country entered a period of rapid transformation.
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3048R Sales and Marketing Alignment: How to Get ‑ and Stay ‑ on the Same Page
Feb. 10, 2026
3011R How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
Feb. 19, 2026
4101R Boost Up: Promote Yourself from Service Provider to Strategic Business Partner
Mar. 3, 2026
6020R The @show Experience: Understand the Essentials of Exhibit Design
Mar. 10, 2026
7058R Authors Executive Series: Thrive Under Deadlines: Strategies for Success
All Sessions >>