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Building Castles in the Air
image: Marc Mascort i Boix
After terrorists brought down New York's World Trade Center, a group of artists and architects suggested replacing it with a concept originally proposed, ironically, for the same location back in 1908: famed architect Antoni Gaudi's Hotel Attraction. Soaring 1,181 feet, the rocket-shaped hotel (seen in a computerized rendering here) would have had an exhibition hall nearly 375 feet high, or 60 feet taller than the Stature of Liberty. Though never built, the colossal structure appeared in an alternate-universe New York on the TV series "Fringe."
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eTrak Online Sessions
Feb. 5, 2026
3048R Sales and Marketing Alignment: How to Get ‑ and Stay ‑ on the Same Page
Feb. 10, 2026
3011R How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
Feb. 19, 2026
4101R Boost Up: Promote Yourself from Service Provider to Strategic Business Partner
Mar. 3, 2026
6020R The @show Experience: Understand the Essentials of Exhibit Design
Mar. 10, 2026
7058R Authors Executive Series: Thrive Under Deadlines: Strategies for Success
All Sessions >>
3048R Sales and Marketing Alignment: How to Get ‑ and Stay ‑ on the Same Page
Feb. 10, 2026
3011R How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
Feb. 19, 2026
4101R Boost Up: Promote Yourself from Service Provider to Strategic Business Partner
Mar. 3, 2026
6020R The @show Experience: Understand the Essentials of Exhibit Design
Mar. 10, 2026
7058R Authors Executive Series: Thrive Under Deadlines: Strategies for Success
All Sessions >>