quiz
Weight a Minute
The weight of a booth can often run as high as 100,000 pounds, but fabric exhibits can help shed some of that heaviness quicker than a paleo diet. You'll see what we mean when you try to guess the weight of these booths that, despite being light on the scales, left a heavy impact on attendees. By Charles Pappas
PHOTOS: IHeart Media Inc. photo: Cole Group; Onkyo USA Corp. photo: The Trade Group Inc.; GSI Inc. photo: Exposures Ltd.; Weitzman Group Inc. photo: Exposures Ltd.; Comcast Corp. photo: Exposures Ltd
Weight Watchers
Try to correctly match each exhibit with one of the following weights, then click the image for the answer:
700 pounds 4,000 pounds 1,100 pounds 1,400 pounds 13,000 pounds
Try to correctly match each exhibit with one of the following weights, then click the image for the answer:
700 pounds 4,000 pounds 1,100 pounds 1,400 pounds 13,000 pounds
1.
Even though it measured 50-by-60 feet and sported multiple music-themed stations that seemed as heavy as old-time stereo systems, Onkyo USA Corp.'s stand at the Custom Electronic Design and Installation Association show (CEDIA) was surprisingly light.
2.
Fabric graphics covered 80 percent of Weitzman Group Inc.'s 960-square-foot booth at the International Council of Shopping Centers' ReCon show, creating the illusion of a much heavier concrete edifice.
3.
Aerial elements gave IHeart Media Inc. (dba RCS) and Florical Systems Inc.'s 40-by-50-foot exhibit at the National Association of Broadcasters show the look of a UFO about to float up to the skies.
4.
Fabric counters along with long fabric graphics hanging from a truss made a weighty impression on visitors to GSI Inc.'s 20-by-20-foot stand at Collaborate 19, Oracle Corp.'s user conference.
5.
It would only take a few cable guys to lift Comcast Corp.'s 400-square-foot exhibit at the Grace Hopper Celebration expo for women in technology.
Magazine Topics
Marketplace
- Audiovisual Equipment
- Convention Centers
- Event Design and Production
- Exhibit Fabrication
- Exhibit Producers
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- Experiential Agency
- Flooring
- Graphics
- International Exhibit Producers
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- Lead Retrieval
- Modular Exhibit Systems
- Portable Display Systems
- Shipping and Transportation
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3048R Sales and Marketing Alignment: How to Get ‑ and Stay ‑ on the Same Page
Feb. 10, 2026
3011R How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
Feb. 19, 2026
4101R Boost Up: Promote Yourself from Service Provider to Strategic Business Partner
Mar. 3, 2026
6020R The @show Experience: Understand the Essentials of Exhibit Design
Mar. 10, 2026
7058R Authors Executive Series: Thrive Under Deadlines: Strategies for Success
All Sessions >>