Round About
Exhibitry's HoloTube TouchFree combines two of the tech-solutions provider's award-winning technologies – the HoloTube presentation system and the TouchFree contactless interface – to create a COVID-friendly way to conduct interactive product demos. Available in a wide range of sizes and configurations, HoloTubes can display everything from images and videos to 3-D representations of presenters and product simulations. However, rather than a traditional touchscreen, users can now navigate and manipulate virtual objects via the TouchFree device's hand-tracking technology that registers the slightest movement with no perceptible latency. In other words, attendees can select content, rotate a product rendering, and take part in a complex demo with a few waves of the hand – no sanitizing wipes required. Contact: Exhibitry, Houston, 281-240-2212, www.exhibitry.com Under the Influence
Zoom fatigue and email overload are very real, but nobody's jaded about getting a nicely designed package in the mail. So until trade shows resume in earnest, consider sidestepping digital defaults and send clients and prospects a PR Influencer Box from Sunrise Hitek Group LLC. Fully customized for each client, mailers can be embellished with any number of special treatments, e.g., a soft-touch finish, gloss coating, foil decoration, and magnetic closures, while their interiors can be designed to incorporate cardstock risers, dividers, and foam inserts to perfectly display your product sample, marketing literature, giveaway, and more. Even better: Sunrise Hitek doesn't require a minimum order, meaning that your mailer can be sent to a dozen VIPs or hundreds of sales leads. Contact: Sunrise Hitek Group LLC, Chicago, 773-792-8880, www.sunrisehitek.com Count on It
While there's no crystal ball that shows what restrictions and regulations regarding upcoming face-to-face marketing gatherings will look like, it's a safe bet that both trade shows and corporate events will have limits on how many people can be in a space at once. One high-tech tracking solution is the Automated Occupancy Counter Kiosk, which monitors at- tendees' comings and goings and keeps a near-real-time tally that is displayed on the unit's monitor. Administrators set the maximum occupancy for a given space and receive an alert via a web-based dashboard when that limit is reached. A system of external web cams means that a single kiosk can observe multiple entrances and exits simultaneously, and the unit's ultra-high-definition screen is capable of playing a range of marketing content. Contact: SmartSource Computer & Audio Visual Rentals, Hauppauge, NY, 800-888-8686, www.smartsourcerentals.com Photo Finish
Many marketers are struggling with finding ways to increase engagement during their virtual events. Enter the Virtual Photo Mosaic, which incorporates all of the crowd-sourcing fun of an in-person photo op into an online event. Here's how it works. Attendees submit selfies via their personal computers or mobile devices. As the photos trickle in, 3D Media Group's software starts placing them into a preselected design – say, your corporate logo or an image from an ad campaign – overlaid with your choice of brand messaging. Meanwhile, a live URL enables participants to watch the collage take shape in real time. When the mosaic is complete, attendees can receive the image via email, and marketers have a stellar piece of post-event collateral. Virtual Photo Mosaic can also be set up to facilitate an incentive program where the participant whose photo lands in a specific cell on the mosaic grid receives a prize. Contact: 3D Media Group, San Francisco, 888-271-0418, www.3dphotomosaic.com