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The Exhibitor Advocate Welcomes Three Industry Leaders to Board of Directors
1/14/2026
The Exhibitor Advocate, the only nonprofit association wholly dedicated to the success of trade show exhibitors, is excited to announce the appointment of three new members to its Board of Directors. Effective January 1, 2026, Erin Elflien, Brooke Neus, and Joe Federbush join the Board, reinforcing the organization’s commitment to providing unbiased, data-driven support for exhibitors.
These industry veterans were elected to three-year terms with the option of re-election. Their diverse backgrounds in trade show management, sustainability, and event strategy position the organization to further its mission of amplifying the exhibitor’s voice within the industry.
Jessica Sibila, Executive Director of The Exhibitor Advocate, expressed enthusiasm for the new appointments. “We’re thrilled to have these three individuals join the Board, bringing their unique expertise and perspectives to our organization,” she said. “Erin Elflien and Brooke Neus have been valued members of our Advocate Council and strong supporters of exhibitor needs. Their direct exhibiting experience will be invaluable in keeping our finger on the pulse of the industry. Joe Federbush has been a partner to our organization since our inception, and his wealth of expertise in industry data and insights will reinforce our data-driven focus.”
Erin Elflein serves as Experiential Marketing Manager for Watts Brand, bringing 24 years of experience in executing successful trade show strategies. Having previously served on The Exhibitor Advocate’s Advisory Board and Education Committee, Elflein is dedicated to sharing best practices that help exhibitors navigate the complexities of the trade show floor and generate value from their investments.
Brooke Neus, a leader in exhibit program implementation at Medtronic, joins the Board with deep expertise in process improvement and integrated solutions. Known for driving efficient, results-oriented programs, Neus is also a passionate advocate for sustainability. She aims to lead a shift toward smarter, more responsible approaches in branded experiences and exhibit design.
Joe Federbush, President and Chief Strategist of EVOLIO, contributes over 25 years of event strategy and measurement expertise. Having collaborated with renowned brands and leading trade shows, Federbush specializes in actionable insights that empower exhibitors to maximize their Return on Investment and Return on Experience. His long-standing partnership with The Exhibitor Advocate ensures the organization remains grounded in rigorous industry data.
About The Exhibitor Advocate
The Exhibitor Advocate is a nonprofit organization made by exhibitors, for exhibitors. Dedicated to amplifying the voice of the exhibitor, the association provides unbiased, holistic support and data-driven insights to help members achieve maximum value from their trade show participation. By collaborating with show management, suppliers, and other stakeholders, The Exhibitor Advocate works to advance policies and practices that benefit the entire industry. For more information, visit www.exhibitoradvocacy.com.
Contact:
[email protected]
The Exhibitor Advocate, the only nonprofit association wholly dedicated to the success of trade show exhibitors, is excited to announce the appointment of three new members to its Board of Directors. Effective January 1, 2026, Erin Elflien, Brooke Neus, and Joe Federbush join the Board, reinforcing the organization’s commitment to providing unbiased, data-driven support for exhibitors.
These industry veterans were elected to three-year terms with the option of re-election. Their diverse backgrounds in trade show management, sustainability, and event strategy position the organization to further its mission of amplifying the exhibitor’s voice within the industry.
Jessica Sibila, Executive Director of The Exhibitor Advocate, expressed enthusiasm for the new appointments. “We’re thrilled to have these three individuals join the Board, bringing their unique expertise and perspectives to our organization,” she said. “Erin Elflien and Brooke Neus have been valued members of our Advocate Council and strong supporters of exhibitor needs. Their direct exhibiting experience will be invaluable in keeping our finger on the pulse of the industry. Joe Federbush has been a partner to our organization since our inception, and his wealth of expertise in industry data and insights will reinforce our data-driven focus.”
Erin Elflein serves as Experiential Marketing Manager for Watts Brand, bringing 24 years of experience in executing successful trade show strategies. Having previously served on The Exhibitor Advocate’s Advisory Board and Education Committee, Elflein is dedicated to sharing best practices that help exhibitors navigate the complexities of the trade show floor and generate value from their investments.
Brooke Neus, a leader in exhibit program implementation at Medtronic, joins the Board with deep expertise in process improvement and integrated solutions. Known for driving efficient, results-oriented programs, Neus is also a passionate advocate for sustainability. She aims to lead a shift toward smarter, more responsible approaches in branded experiences and exhibit design.
Joe Federbush, President and Chief Strategist of EVOLIO, contributes over 25 years of event strategy and measurement expertise. Having collaborated with renowned brands and leading trade shows, Federbush specializes in actionable insights that empower exhibitors to maximize their Return on Investment and Return on Experience. His long-standing partnership with The Exhibitor Advocate ensures the organization remains grounded in rigorous industry data.
About The Exhibitor Advocate
The Exhibitor Advocate is a nonprofit organization made by exhibitors, for exhibitors. Dedicated to amplifying the voice of the exhibitor, the association provides unbiased, holistic support and data-driven insights to help members achieve maximum value from their trade show participation. By collaborating with show management, suppliers, and other stakeholders, The Exhibitor Advocate works to advance policies and practices that benefit the entire industry. For more information, visit www.exhibitoradvocacy.com.
Contact:
[email protected]
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