Tap, Connect
GruvCard, LLC is making trade show interactions cooler than ever with its new interactive counter signs that allow show attendees to connect with an exhibitor with ease. Using near field communication (NFC) technology, these signs let booth visitors simply tap their phones to access things like product brochures, digital vCards, social media profiles, and more. GruvCard is based in Boca Raton, FL, and all of the company's products are locally printed and programmed, adding a personal touch to their high-tech innovation. The founder of GruvCard, Paul Dudley, who pivoted from a 20-year career in large event marketing to launch this product during the pandemic, says he is enthusiastic about the impact. “GruvCard tap-to-share booth signs are the coolest new concept I've seen in 20 years of working global trade shows. I am eager to introduce it to my fellow event professionals,” says Dudley. Contact: GruvCard; Boca Raton, FL; 561-221-2711; gruvcard.com Booth Magic: AI Unleashed
OCTANORM-Vertriebs-GmbH has introduced an AI-powered tool changing how exhibition booths are designed. This new AI Booth Designer, developed with Algebra_X, helps users quickly generate booth concepts, making the process accessible even to those without design experience. But here's the twist: The tool's AI generates photorealistic designs that, while perhaps not ready for construction, encourage creative discussions between designers and clients. Using this tool is like having a creative partner who needs neither sleep nor endless coffee breaks to deliver exciting designs. Contact: OCTANORM-Vertriebs-GmbH; Filderstadt, Germany; +49 711 77003 0; octanorm.com Go Ham with HoleHog
Because mounting TVs or displays shouldn't feel like wrestling a wild boar, Top Shelf Exhibits introduced HoleHog Brackets, a patent-pending solution designed to mount TVs or static displays that weigh less than 100 pounds on aluminum frame systems. These brackets are incredibly easy to use because they allow for installation and relocation without the use of tools, even after installers have placed fabric or hard-panel inserts on the frame. Another great feature is that one set of brackets can accommodate back-to-back boards, which enhances booth design flexibility. In addition to these benefits, HoleHog Brackets decrease on-site installation time, which makes them a convenient option for exhibitors seeking flexibility and efficiency. Contact: Top Shelf Exhibits; Orlando, FL; 585-202-9511; holehog.com