Inspired by an old-fashioned shop, Derse performed a remarkable job at what it does best: create an unforgettable brand experience. Recalling a traditional apothecary, the 20-by-40-foot space engaged visitors with the provocative tagline, “What's your remedy?” The multi-layered theme acknowledged the pressures faced by event marketers and prescribed solutions through compelling design and storytelling.

Time — and spending — were of the essence, and Derse was challenged on both fronts, with a three-month timeframe and a commitment to limit cost. To meet the challenge head-on, the company used its own Big Metal 6-inch by 6-foot modular frame to minimize material handling,â?¯eliminate rigging, and limit the company's labor needs.

The booth's main aisle, flanked by two 10-foot-by-5-foot LED tile video walls depicting storefrontâ?¯windows, invited visitors to enter and explore. The thoughtful floor plan guided them through detailed storytelling zones, culminating at the back of the booth where personalized “remedy” giveaways were dispensed. Each touchpoint brought the apothecary theme to life, as did pre-and post-show outreach, print andâ?¯digital graphics, booth staff scripting, and custom-wrapped giveaways provided during and after the show. And this checked yet another box for Derse in its mission to implement a 360-degree marketing plan that surrounded the in-boothâ?¯experience.

The clever strategy generated excitement prior to the event, drew delighted throngs on the exhibit floor, and cultivated meaningful leads that kept the enthusiasm going long after EXHIBITORLIVE 2025 was just a heady memory. E