Rohl LLC, dba The House of Rohl, comprises five high-profile, luxury kitchen and bath brands, a roster that includes Victoria & Albert, Perrin & Rowe, Riobel, Shaws, and Rohl itself. But even though the upmarket items frequently appear together in homes around the world, they had never been exhibited in the same space until the 2019 Kitchen and Bath Industry Show (KBIS). For the expo, then, Rohl wanted to effect a cohesive look across its quintet of unique collections.

The company began unifying the products by putting them all literally under the Rohl logo. On a 12-foot-high tension-fabric header running around the 60-by-90-foot booth, Rohl attached half a dozen stylized R's made of foam with an acrylic face and painted metal backing. Inside the booth, to effectively highlight how the brands complement each other, the company placed several vignettes combining the products in elegant settings. This way, guests could swiftly move from one section to another and see all the various items working in harmony. For example, the vignette dubbed "Modern" embraced a Shaws sink, Riobel tub filler, Victoria & Albert mirror, Rohl wall-mount faucet, and Victoria & Albert tub as sleek as a speeding cigarette boat. All were set against an MDF wall covered in custom Venetian plaster with a touch of glitter that gave the partition a star-like twinkle.
In contrast, the nearby "Traditional" feature looked like a snapshot of a Parisian art deco home circa 1925. A Victoria & Albert sink stand and mirror and a Perrin & Rowe shower set and faucet were displayed against a glossy, ruby-red MDF wall and a ceramic-tile floor as black and white as a piano keyboard. Last, in the main Rohl-brand scenario, a combination of kitchen and bath faucets was set among sumptuous deep-sea blue and polished porcelain tiles, dramatically lit by an asymmetrical drum pendant light. By the end of KBIS, the House of Rohl had taken its disparate brands and brought them all together under one supremely stylish roof. E