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CEIR’s New Performance Benchmark Playbooks Now Available for Download
6/26/2025
Today, CEIR officially released the 2025 Performance Benchmark Playbooks for Small, Midsize, and Healthcare B2B Exhibitions — and they’re now available for download at no cost to IAEE members.
These Playbooks offer the same gold-standard CEIR data redesigned to be more accessible, visual, and actionable than ever.
For Small Shows
See how your event stacks up across financial benchmarks, pricing, and participation — and how tracking performance metrics directly ties to revenue and exhibitor growth.
For Midsize Shows
Run a smarter, more strategic midsize event with benchmarks for revenue, digital ROI, and exhibitor success. You’ll learn what high-performing shows do differently and how you compare.
For Healthcare Events
Tailored to your compliance-heavy world, this playbook includes participation benchmarks, smart education strategies, and ways to balance sponsor ROI with regulatory realities.
What’s the #1 insight across all three?
Tracking performance metrics isn’t just a best practice — it’s a proven growth strategy. Events that consistently track attendee sentiment and exhibitor activity outperform their peers in revenue, attendance, and profitability.
Bonus Resource
Every download now includes a Benchmarking Worksheet, a simple tool to help you apply the data to your event and build smarter goals for 2025.
Pick the report that matches your event or grab all three. They’re free to IAEE members ($249 USD each for non-members), easy to scan, and built to help you lead with confidence! Click here to download.
Contact:
[email protected]
Today, CEIR officially released the 2025 Performance Benchmark Playbooks for Small, Midsize, and Healthcare B2B Exhibitions — and they’re now available for download at no cost to IAEE members.
These Playbooks offer the same gold-standard CEIR data redesigned to be more accessible, visual, and actionable than ever.
For Small Shows
See how your event stacks up across financial benchmarks, pricing, and participation — and how tracking performance metrics directly ties to revenue and exhibitor growth.
For Midsize Shows
Run a smarter, more strategic midsize event with benchmarks for revenue, digital ROI, and exhibitor success. You’ll learn what high-performing shows do differently and how you compare.
For Healthcare Events
Tailored to your compliance-heavy world, this playbook includes participation benchmarks, smart education strategies, and ways to balance sponsor ROI with regulatory realities.
What’s the #1 insight across all three?
Tracking performance metrics isn’t just a best practice — it’s a proven growth strategy. Events that consistently track attendee sentiment and exhibitor activity outperform their peers in revenue, attendance, and profitability.
Bonus Resource
Every download now includes a Benchmarking Worksheet, a simple tool to help you apply the data to your event and build smarter goals for 2025.
Pick the report that matches your event or grab all three. They’re free to IAEE members ($249 USD each for non-members), easy to scan, and built to help you lead with confidence! Click here to download.
Contact:
[email protected]
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