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Fairy Tale
Photo: Picryl public domain
When electricity was introduced to the public, it was so abstract and frightening a concept that it needed a relatable visage to convey its many virtues. Accordingly, the French world's fairs and electrical expositions introduced the idea of La Fée électricite — The Electricity Fairy — to humanize the charged particles. None was more famous than artist David Dellepiane's poster for the 1908 International Exposition of Electricity in Marseille, France. The picture of The Electricity Fairy achieved enduring fame, with the original artwork selling in 2024 for $25,000.
Editorial
Coloring Inside the Lines
The most impactful designs are ones in which companies strip their message down to its essence.
Exhibitor Q & A
Augmented and Virtual Reality
What are the most effective ways to integrate AR and VR into a trade show environment to support our brand goals?
Ask Dan
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Conventional Wisdom
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Archive
Fairy Tale
1908: The Electricity Fairy visits the International Exposition of Electricity in Marseille, France.
Education
Shelf Help
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Portfolio
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Quiz
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Expo Awards
World Expo Awards
EXHIBITOR holds its sixth World Expo Awards competition to honor the most impressive pavilions in Osaka, Japan
Expo Awards
World Expo Awards Honorable Mentions
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Quiet Giants
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