The devil's in the details, especially when exhibiting new products on a massive stage. That challenge intensifies when you have seven distinct brands under one banner. A complicated storyline and star-studded ensemble were just some of the hurdles the design team at Deckel & Moneypenny had to navigate when they set out to create a blockbuster booth for Rohl LLC at the 2024 Kitchen and Bath Industry Show (KBIS). “The biggest challenge we faced was finding the balance between individuality and cohesiveness,” said Jenny Hsin-Yi Chang, lead exhibit designer. “On one hand, we had to represent the distinct ethos of each of the seven brands, while on the other, we needed to present a unified 'House of Rohl' experience.”
To set the stage, Deckel & Moneypenny framed the booth in the House of Rohl's signature ebony-and-gold color palette while striking black-and-white stills from the company's Gia Coppola-directed original Life Well Crafted campaign enhanced the exterior walls. Design motifs inspired by the House of Rohl's double 'R' monogram inspired architectural elements like curved corners and soft arches. Familiar materials from several brands, including Terrazzo stone and tambour, had cameos throughout the booth, tying the visual plot together.
With the stage set, attendees moved into the deeper character arcs of the individual brands. Each one had a dedicated vignette to debut products and express its personality. Using the House of Rohl tagline as a foundation, designers developed each label's distinct subplot, and as each brand delivered its monologue, the environment's thoughtful set design spun a cohesive thread that stitched each brand's story back to the House of Rohl theme. E