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best of 2019

The Best of 2019

The past 12 issues of EXHIBITOR have been filled with information and inspiration to help you reach your exhibit-marketing goals. In case you missed something, we rounded up the case studies, how-to guides, and columns that were the most popular on our website in 2019.

	15. Cruise Control To anchor its reputation as the innovative whale of the industry, Royal Caribbean Cruises Ltd. produces a tech-rich media extravaganza that nets more than 530 million print, online, and social-media impressions and achieves an engagement rate six times higher than the industry benchmark. more…

	14. Calculating Value: 6 Metrics to Prove Your Program's Worth EXHIBITOR reached out to four measurement masters to demystify six of the most effective metrics and share tips on whom they're most relevant to, how to measure them, and what insights the resulting analyses may unearth. more…

	13. How GE Appliances Redesigned its Engagement Strategy Faced with the challenge of targeting an entirely new attendee demographic, GE Appliances develops an engaging in-booth activity that stirs up 121 million social-media impressions and increases leads by nearly 20 percent. more…

	12. EXHIBITOR Magazine's 33rd Annual Salary Survey For 32 years, EXHIBITOR's Salary Survey has reported on the state of exhibit and event professionals' compensation. So what does the latest annual survey tell us? Exhibit and event managers are making, on average, $8,819 more in 2019 than they were last year at this time. more…

	11. Tasteful Planning Exhibitus Inc. demonstrates how its holistic approach to face-to-face marketing means less stress and more success for clients by using a pie-themed integrated campaign that attracts attention, increases qualified leads, and generates enough business to pay for itself more than six times over. more…

	10. The Statistics of Sponsorships According to the results of EXHIBITOR's 2019 Trade Show Sponsorship Survey, the vast majority of marketers currently invest in sponsorships. But the jury is out with regard to whether or not they're worth the investment. more…

	9. The Power of Measurement After being handed a multimillion-dollar exhibiting program with practically no metrics to justify the spend, Jeannie Sadler establishes a measurement and lead-qualifying system from the ground up – and ultimately scores a 60-percent budget increase, a new $500,000 booth, and stakeholders' respect. more…

	8. Budgeting Basics: How to Calculate Your Costs When you need budget figures yesterday, turn to this handy guide with the stats, formulas, and guidelines necessary to accurately estimate expenses for your next show, including everything from average U.S. drayage rates to taxi prices in Tokyo. more…

	7. Small Wonders Small booths typically carry a negative connotation. So to ensure you don't end up with a Birkenstock-boring booth, here are 15 examples that not only hit the mark in terms of aesthetic appeal and multifunctionality but also made EXHIBITOR staff stop, take note, and take pictures. more…

	6. Travel Guides Playing to attendees' wanderlust, Derse Inc. incorporates travel-themed imagery and a Moroccan-style spice bazaar into its promotional campaign and returns home with 130 new qualified leads. more…

	5. EXHIBITOR Magazine's 6th Annual Portable/Modular Awards Portable, modular, and system exhibits have moved out of the shadows and into the spotlight. In the sixth iteration of our annual Portable/Modular Awards competition, EXHIBITOR recognizes 12 of these exhibits crafted from truly innovative components. more…

	4. Glenda Brungardt's Guide to Free Stuff According to HP Inc.'s Glenda Brungardt, CTSM, if you're not leveraging your relationship with show management, you're leaving money – not to mention valuable data – on the table. In a one-on-one with EXHIBITOR, she reveals the free stuff you're likely overlooking and offers advice on how best to tap this undervalued resource. more…

	3. EXHIBITOR Magazine's 33rd Annual Exhibit Design Awards The 33rd edition of our annual design competition honors 15 of the world's most beautiful booths, all of which were chosen by a panel of multidisciplinary design experts and professionals. more…

	2. The Seven Deadly Sins of Booth Staffers It may take a year or more to develop a heavenly trade show program and booth design that is set to skyrocket your company's bottom line, but it only takes a matter of seconds for badly behaved staffers to send it all straight to hell. more…

	1. The Best of CES 2019 The 2019 International Consumer Electronics Show featured 2.9 million square feet of show-floor space and more than 4,400 exhibits. EXHIBITOR editor Travis Stanton viewed every one of them and arrived at this list of the 20 most impressive stands. more…