University-Affiliated eLearning
for Trade Show and Corporate Event Professionals
TUESDAY, APRIL 28
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 1009R CTSM
One of the 23 required sessions approved as part of CTSM, the industry's only university-affiliated certification program.
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
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FACULTY
Joe Federbush, president/chief strategist, EVOLIO Marketing
President & Chief Strategist of EVOLIO, Joe brings 20+ years of event measurement expertise, including collaboration with leading trade shows such as FABTECH and CATTLECON, and some of the world's most renowned brands, including Intel, Lenovo, and Novo Nordisk. Joe specializes in conducting strategic workshops and attendee and exhibitor surveys that deliver actionable insights that empower shows and exhibits to deliver exceptional return on experience (ROX), investment (ROI), and emotion (ROE).
Connect with Joe Federbush:
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 1009R CTSM
How to Measure the Value of Trade Show Participation - Part II: Practical Application
Pre-requisite: 1008R, How to Measure the Value of Trade Show Participation - Part I: Basic Concepts.
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Apply what you learned in the basic trade show value measurement concepts session (part 1) to your own program. Examples, case studies and worksheets will be provided during this interactive session. You will develop best practices in measuring and proving the value of tradeshows, receive guidance on ways to measure your tradeshow program right away, and learn how to optimize your event portfolio using the right tools to make more informed decisions and report meaningful and actionable results back to your stakeholders and executives.
Learning Objectives: |
| • | Assess your program's strengths and weaknesses. |
| • | Work with the four elements of value. |
| • | Estimate appropriate event budgets, staff and exhibit sizes. |
| • | Optimize your event portfolio and select and invest wisely. |
| • | Apply various types of measurement techniques to complement return on investment (ROI). |
| • | Assign key performance indicators (KPIs) that are actionable. |
| • | Deploy and apply voice of the visitor (VoV) research. |
| • | Report event performance to senior management. |
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
ADD TO CART
FACULTY
Joe Federbush, president/chief strategist, EVOLIO MarketingPresident & Chief Strategist of EVOLIO, Joe brings 20+ years of event measurement expertise, including collaboration with leading trade shows such as FABTECH and CATTLECON, and some of the world's most renowned brands, including Intel, Lenovo, and Novo Nordisk. Joe specializes in conducting strategic workshops and attendee and exhibitor surveys that deliver actionable insights that empower shows and exhibits to deliver exceptional return on experience (ROX), investment (ROI), and emotion (ROE).
Connect with Joe Federbush:
