University-Affiliated eLearning
for Trade Show and Corporate Event Professionals
THURSDAY, APRIL 16
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 2003R CTSM
One of the 23 required sessions approved as part of CTSM, the industry's only university-affiliated certification program.
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
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FACULTY
Kimberly Kee, General Manager, Chief Marketer Network, Access Intelligence
Kimberly Kee is a high-energy marketing leader with decades of experience in trade show and event marketing. She specializes in creating engaging activations that inspire, delight, and educate audiences. Kimberly has led programs for companies like Hughes, Boeing, Arrow, TeamViewer, RealPage, and is currently the General Manager for Chief Marketer Network. She enjoys sharing knowledge through storytelling and real-life experiences and believes that most of the world's problems can be solved with a well-crafted spreadsheet.
Connect with Kimberly Kee:
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 2003R CTSM
The Nuts and Bolts of Budgeting for Results
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A well-structured budget is more than just number tracking—it is a strategic tool for making smarter financial decisions, optimizing resources, and proving the value of events. This session goes beyond spreadsheets to explore budgeting techniques that align costs with objectives, track ROI, and future-proof financial planning.
Participants will learn how to create budget templates tailored to their needs, estimate costs with confidence, and categorize expenses for smarter financial management. The session will also cover practical measurement tactics to set benchmarks, track progress, and communicate financial impact to key stakeholders through clear, meaningful reports. In addition, attendees will explore ways to identify cost-saving opportunities without sacrificing quality and develop long-term strategies to keep budgets adaptable in a changing event landscape. By the end of the session, participants will leave with real-world tools and insights to take control of event finances, reduce unnecessary spending, and drive measurable results. Learning Objectives: |
| • | Master the fundamentals, identify how to create budget templates that work for you, estimate costs with confidence, and categorize expenses for smarter financial management. |
| • | Measure, optimize and prove value through practical measurement tactics to set benchmarks, track progress, and communicate financial impact to key stakeholders with clear, meaningful reports. |
| • | Plan for the future and maximize efficiency. Identify cost-saving opportunities without sacrificing quality and discuss long-term strategies to make your budgets adaptable in an evolving event landscape. |
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
ADD TO CART
FACULTY
Kimberly Kee, General Manager, Chief Marketer Network, Access Intelligence
Kimberly Kee is a high-energy marketing leader with decades of experience in trade show and event marketing. She specializes in creating engaging activations that inspire, delight, and educate audiences. Kimberly has led programs for companies like Hughes, Boeing, Arrow, TeamViewer, RealPage, and is currently the General Manager for Chief Marketer Network. She enjoys sharing knowledge through storytelling and real-life experiences and believes that most of the world's problems can be solved with a well-crafted spreadsheet.
Connect with Kimberly Kee:
