University-Affiliated eLearning
for Trade Show and Corporate Event Professionals
TUESDAY, APRIL 21
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 1008R CTSM
One of the 23 required sessions approved as part of CTSM, the industry's only university-affiliated certification program.
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
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FACULTY
Joe Federbush, president/chief strategist, EVOLIO Marketing
President & Chief Strategist of EVOLIO, Joe brings 20+ years of event measurement expertise, including collaboration with leading trade shows such as FABTECH and CATTLECON, and some of the world's most renowned brands, including Intel, Lenovo, and Novo Nordisk. Joe specializes in conducting strategic workshops and attendee and exhibitor surveys that deliver actionable insights that empower shows and exhibits to deliver exceptional return on experience (ROX), investment (ROI), and emotion (ROE).
Connect with Joe Federbush:
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 1008R CTSM
How To Measure the Value of Trade Show Participation - Part I: Basic Concepts
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Learn the building blocks for measuring and growing the value of your trade show and event programs. Upon completion of this session, you will have the knowledge and ability to prove the value of events to your stakeholders and executives. The tools and best practices taught do not require big budgets, big programs, or many resources -- you can do it all yourself, with or without the help of others.
Learning Objectives: |
| • | Ensure that your event investments pay off. |
| • | Identify the four sources of value from event marketing. |
| • | Estimate value for each component of event payback. |
| • | Establish a payback ratio as an index of trade show value. |
| • | Organize and present the results to stakeholders and executives. |
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
ADD TO CART
FACULTY
Joe Federbush, president/chief strategist, EVOLIO MarketingPresident & Chief Strategist of EVOLIO, Joe brings 20+ years of event measurement expertise, including collaboration with leading trade shows such as FABTECH and CATTLECON, and some of the world's most renowned brands, including Intel, Lenovo, and Novo Nordisk. Joe specializes in conducting strategic workshops and attendee and exhibitor surveys that deliver actionable insights that empower shows and exhibits to deliver exceptional return on experience (ROX), investment (ROI), and emotion (ROE).
Connect with Joe Federbush:
