University-Affiliated eLearning
for Trade Show and Corporate Event Professionals
THURSDAY, MAY 14
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 6008R CTSM
One of the 23 required sessions approved as part of CTSM, the industry's only university-affiliated certification program.
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
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FACULTY
Kimberly Kee, General Manager, Chief Marketer Network, Access Intelligence
Kimberly Kee is a high-energy marketing leader with decades of experience in trade show and event marketing. She specializes in creating engaging activations that inspire, delight, and educate audiences. Kimberly has led programs for companies like Hughes, Boeing, Arrow, TeamViewer, RealPage, and is currently the General Manager for Chief Marketer Network. She enjoys sharing knowledge through storytelling and real-life experiences and believes that most of the world's problems can be solved with a well-crafted spreadsheet.
Connect with Kimberly Kee:
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 6008R CTSM
From Marketing to Measurement: 10 Steps to a Great Corporate Event
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A successful corporate event doesn’t happen by chance. It’s the result of clear goals, audience alignment, strategic planning, and seamless execution. This session introduces ten essential steps that will help you design experiences that not only impress but also deliver measurable business value.
Participants will start with strategy by learning how to define goals, understand their audience, and build a strong event brand that connects directly to business objectives. They will then explore how to design with purpose, crafting content and experiences that engage, educate, and leave a lasting brand impression through every interaction. Finally, they will examine how to execute with excellence by mastering the details of venue selection, marketing, onsite experience, and post-event follow-up to maximize results and demonstrate ROI. The session concludes with a strategic roadmap and practical tools that can be applied immediately to build corporate events that are smarter, more memorable, and measurably more impactful. Learning Objectives: |
| • | Build and integrate a strong event-specific brand |
| • | Develop content that matters to your audience |
| • | Hold delegates accountable for their contributions |
| • | Determine what went right and report it |
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
ADD TO CART
FACULTY
Kimberly Kee, General Manager, Chief Marketer Network, Access Intelligence
Kimberly Kee is a high-energy marketing leader with decades of experience in trade show and event marketing. She specializes in creating engaging activations that inspire, delight, and educate audiences. Kimberly has led programs for companies like Hughes, Boeing, Arrow, TeamViewer, RealPage, and is currently the General Manager for Chief Marketer Network. She enjoys sharing knowledge through storytelling and real-life experiences and believes that most of the world's problems can be solved with a well-crafted spreadsheet.
Connect with Kimberly Kee:
