CTSM - Certified Trade Show Marketer

CERTIFIED
TRADE SHOW MARKETER

The
Program

Steps to
Certification

Faculty
and Staff

Information
For Bosses

Steps to Certification


STEP 1 CLASSROOM TRAINING	STEP 2 FINAL EXAM	STEP 3 PORTFOLIO

Building a Portfolio

Your portfolio is a collection of materials which showcase your tradeshow marketing abilities and your application
of essential learning components gained through your attendance at EXHIBITOR conference sessions.
Your portfolio will include your educational and career background; company background; introductory
remarks about your program; overall corporate objectives for tradeshow/event marketing; management of
exhibit design/production; a demonstration of how key messages were integrated into your program; successes and
areas of improvement for trade show activities and what you have learned from your EXHIBITOR
education. Here are some sample portfolios:


Ashley Gray Beautiful charts, graphically attractive and excellent session references	Jessica Tipton Great visuals, overall flow, excellent results and recommendations section	Kate Skipper Excellent overall example for multi-internal event


Will Turner Excellent strategies and tactics	Samantha Nelson Good Example of well-organized online portfolio	Elaine Arnold Another Good Example of Online Portal Format


Nikki Adkins Overall beautiful, well-written, easy-to-read portfolio	Alexis Winslow Inviting layout, basic criteria covered in an uncomplicated way	Tom Peterson Excellent portfolio from the exhibit house/partner perspective.


Colleen Callan Excellent example of an event-focused portfolio (from a non-profit, during the pandemic)	Dawn Leeper Excellent portfolio using a layout variation – slides rather than 8 ½ x 11	Brenda Mitchell Makes appendix references easy to read with links that take you back and forth.


Lana Kapaeva Well presented, attractive layout	Amy Armstrong Excellent format and presentation of material	Christian Hawkins Modern format and excellent results reporting section. No appendix needed


Support From Advisors

You will be assigned an advisor to assist you through the development of the portfolio. It is your responsibility to keep regular communication flowing between the two of you and commit to a time schedule for submitting portions of your portfolio for review. Your advisor will review your final document before it is submitted to the CTSM office and then notify the CTSM Executive Advisor that your portfolio is ready for submission.

Evaluation

Your portfolio will be evaluated by a review committee, made up of the CTSM Program Manager and CTSM Diamond Level Graduates. Each section will be judged on the basis of "acceptable" or "revise/add." Receiving all "acceptable" comments results in portfolio approval. "Revise/add" comments mean that the section needs further development in order to be approved for certification. You will be asked to resubmit with further evidence of mastery in that category in order to meet the portfolio requirement for the CTSM program. CONGRATULATIONS. Once your exam is passed, and your portfolio is approved, you join an elite group of CTSM Graduates.

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Learning Events

EXHIBITOR eTrak
University-Affiliated Online Learning for Trade Show and Corporate Event Marketers
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EXHIBITORLIVE
The Conference and Exhibition for Trade Show and Corporate Event Marketing
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Our Partner

At CTSM we believe in quality education, so we've partnered with NIU to provide us with the best resources for your professional certification.


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