1
"Virtual-event metrics can capture deeper insights into visitors' buying potential and engagement by looking at patterns in clicks and browser focus."
— Troy Halsey, president and co-founder, XPO360 LLC

2
"Dwell time is the most basic and valuable metric to see if your event is generating and sustaining interest."
— Josh Rush, CEO, Surreal Events

3
"Don't expect to capture every action of every attendee via your event platform. Use an external analytics system that can create reports with actionable information."
— Carlos Sucre, marketing communications specialist, Kubik Inc.

4
"At a physical show, it's difficult to record who experienced an impression if they didn't interact with a booth staffer. But virtual events allow for all impressions to be captured."
— Danny Pace, sales and marketing, Virtex Marketing LLC

5
"Measuring your level of diversity is critical. Virtual events present a great opportunity to expand your audience through inclusion, whether that's with attendees or speakers."
— Bob Priest-Heck, CEO, The Freeman Co. LLC (Freeman)

6
"Virtual events and experiences can bring the advantage of telling us exactly what visitors are doing, what they are engaging with, and how long they're spending doing it."
— David Pott, director, digital engagement, Hamilton Exhibits LLC

7
"Any kind of attention a visitor pays to your virtual booth can be recorded, which is like having a doorbell on a physical booth that rings every time a visitor glances your way."
— Peter McKenna, vice president, strategic planning, Kallman Worldwide Inc.

8
"Just because you can track more data points digitally than in person doesn't mean you should. Focus on metrics that matter to your goals. Otherwise, it can lead to data paralysis."
— Lynn Reves, director, marketing, Exhibitus Inc.

9
"Registration numbers are not king! You can have high registration numbers but low engagement, meaning they won't convert to relationships, leads, or prospects."
— Lynsey Riffle, industry communications manager, events manager, eShow Event Management Solutions

10
"Virtual-event analytics can also help attendees achieve their objectives. For example, attendees could count how many peer matches the event app suggested and how many of them they realized."
— Paul Miller, chief marketing officer, BeyondLive Inc.