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Presentations & Demonstrations


Meeting Seating


What's wrong with straight rows and front-facing chairs? Plenty. EXHIBITOR tapped industry veteran Liz Lathan, CMP, to reveal some straight-laced issues and offer easy-to-implement, curve-conscious alternatives. >> full story

Professional Presenters


Management thinks professional in-booth presenters are overkill and prefers that salespeople fill this role. How can I change their minds? >> full story

John Deere Cultivates its Reputation as a Tech Company


Exhibiting at the International Consumer Electronics Show can be a hard row to hoe - but John Deere's Franklin Peitz does it by separating the wheat from the chaff. >> full story

Can't Touch This


Here are three examples of exhibitors that deployed memorable engagements to make the subtle and hidden more obvious and tangible. >> full story

Talk Isn't Cheap


Think you know the price tag for a celebrity's speaking fee? >> full story

Live Presentations


What are some PowerPoint alternatives to jazz up our in-booth presentations? >> full story

Ground Rules!


To generate awareness for its natural products and soil-regeneration initiatives, General Mills Inc. breaks ground on an educational exhibit strategy that helps it harvest 200 percent more media articles than marketers hoped. >> full story

9 Phrases That Kill Your Presentation


We asked five experienced presenters and trainers for the all-too-common phrases that make them wince. >> full story

Digital Demonstrations


We asked 10 experts to share their views and opinions on online demos. >> full story

S&C Electric's Mixed-Reality Product Demo Generates Results


Determined to communicate the "why" behind its wares, S&C Electric Co. puts booth visitors in the middle of a mixed-reality product demonstration - and surpasses its lead-conversion goal by 80 percent. >> full story

Audiovisual Presentations


We're planning our first post-COVID user conference with a host of speakers. I've seen several monitors facing presenters at other live events. What are they, and what are their benefits? >> full story

The Breakfast Club


GE Appliances drums up interest in a utilitarian product with a nearly invisible differentiator by hosting a VIP breakfast and staging an ingeniously apropos percussive performance. >> full story

Gulfstream's Big Reveal


Gulfstream Aerospace Corp. unveils its record-setting business jet with a 747-sized multimedia extravaganza that generates almost $29 million in publicity value and more than 1.3 billion media impressions. >> full story

Tech-Enabled Storytelling


Swisslog Healthcare leaves its massive packaging and dispensing machine at the office and opts for a lighter, more cost-friendly digital activation to demonstrate the system in action. >> full story

Corteva's Magic Trick


Hoping to link its newbie name with a celebrated brand - and to symbolically connect two exhibits positioned more than 900 feet apart - Corteva Inc. stages a teleportation illusion that generates 584,000 impressions and attracts 25,000 people to the stands. >> full story

Presentation Stations


Here are six examples of theaters that not only drew a crowd but also made a positive, on-brand impression in the process. >> full story

Osram Shines a Light on Interactives


Looking to increase brand awareness for its smart-lighting technologies at the International Consumer Electronics Show, Osram GmbH flips the switch on a highly interactive exhibit that results in 2,400 attendee engagements and more than 100 on-site meetings. >> full story

CareerBuilder's Movie Magic


To flip the script on how human-resource reps view its offerings, CareerBuilder LLC produces a Hollywood-caliber film that compels 104 percent more attendees to put the company at the top of their A lists. >> full story

In-Booth Demos


We asked 10 experts to share their views and opinions on product demonstrations. >> full story

Face-to-Farm Marketing


Using a live feed, the Organic Valley brand puts attendees face to face with remote, rural farmers. Going head to head with massive competitors' activations, the tactic boosts leads by more than 215 percent. >> full story

Hill's Multipart Product Launch


Hill's Pet Nutrition Inc. uses a big-time sweepstakes, show sponsorships, and a furry photo op to unleash its Hill's to Home delivery service, netting 1,554 on-site sign-ups and almost 2 million media impressions. >> full story

Live Presentations


Salespeople normally host our in-booth presentations, but I'm wondering if professional presenters would be more effective. What are the benefits of hiring presenters, and roughly how much do they cost? >> full story

Keynote Addresses


We asked 10 experts to share their views and opinions on keynotes and keynote speakers. >> full story

Honda's Augmented Storytelling


With no new models to launch at the Los Angeles Auto Show, American Honda Motor Co. Inc. uses augmented reality's high-octane capacity for storytelling to drive booth traffic and generate 72 percent more dealership contact requests. >> full story

Stage Turners


Here are six stellar examples of in-booth presentation areas that pair functionality with exquisite beauty. >> full story

Try Again


To turn wary buyers into hands-on demo participants, Tracy Collins elevates the engagement factor in Huber Engineered Woods LLC's exhibit, ultimately tripling the percentage of qualified leads. >> full story

Man and Machine


A pingpong-playing robot helps Omron Corp. attract more than 100 press visits and amass 3.8 billion earned media impressions during the Japanese company's North American debut at the International Consumer Electronics Show. >> full story

Get the Picture?


Find the best portable projector for your in-booth presentations in this comparative round-up. >> full story

Speaker Programs


Representatives from some of our biggest competitors speak at industry events. Aside from warm fuzzies, what do they stand to gain from doing so - and what is our absence from these activities costing us? >> full story

Keynote Speaker Prep


We regularly hire speakers to deliver keynote addresses at our private trade shows and corporate events. How do I ensure that our experience, and that of each speaker, is as smooth and effective as possible? >> full story

Expo 2017 Awards: Best Presentation


A pair of immersive presentations wowed visitors inside the Israel Pavilion at Expo 2017 in Astana, Kazakhstan. >> full story

Audiovisual/Multimedia


What exactly does the term "tech noise" mean, and how can I ensure my exhibit's audiovisual presentation doesn't fall victim to it? >> full story

Show and Intel


Intel Corp. brings its technology to life through an exhibit filled with interactive experiences that attract 85 percent of 170,000 attendees at the International Consumer Electronics Show. >> full story

Audible's Sound Idea


Audible Inc. captures New York Comic Con attendees' attention with a gamified exhibit that generates 8 million social-media impressions and a 90-percent increase in booth visitors. >> full story

Trade Show Show Biz


Follow these tips to turn your in-booth presentations into attention-grabbing productions that awe attendees and boost the bottom line. >> full story

Siemens' Strategy of Secrecy


Siemens Healthineers keeps attendees on pins and needles regarding the unveiling of its new piece of pioneering medical equipment, which leads to a 145-percent increase in booth tours. >> full story

Mixed Signals


A Faraday cage ensnares 100 leads and generates prime media coverage for WeBoost LLC at the International Consumer Electronics Show. >> full story

Multimedia Moguls


Running the gamut from an 80-foot-long LED array to a projection-mapped kabuki screen, these eight multimedia models will help you envision new ways to add a little light, a bit of movement, and a touch of magic to your next exhibit. >> full story

Get Your Act Together


All the world's a stage, but not all exhibitors should seek the spotlight. So before you plan an in-booth presentation, heed the following advice. >> full story

Up Against the Wall


To convey its message that "Success is Simply Human," SAP SuccessFactors constructed a climbing wall that became a soaring centerpiece for its 2,000-square-foot exhibit. The wall, which stood nearly three stories tall and stretched 20 feet wide, was affixed to overhead truss. >> full story

Pause and Effect


Milwaukee-based exhibit house Derse Inc. wanted to create a retreat as restful as a park and as rejuvenating as a spa. The company's architectural muse was the Spanish Steps of Rome. >> full story

Shock and Awe


Raw. Edgy. Stark. This exhibit for bicycle suspensionfork manufacturer RockShox Inc. (now owned by Sram LLC) was a purist's dream. So it should come as no surprise that it was selected by Exhibit Design Awards judges as one of the best from the past three decades. >> full story

Ingredients for Engagement


Kelly Noonan transforms a dine-and-dash scenario into an educational tasting tour at the Institute of Food Technologists show. In doing so, she helps food-ingredient manufacturer Tate & Lyle PLC increase leads by nearly 400 percent in the program's first year. >> full story

Center of Attention


To energize Minitab Inc.'s anemic exhibiting approach, Dana Tilghman, CMP, CTSM, creates a client-centric speaker program that boosts leads by 50 percent and her budget by 25 percent. >> full story

Expo 2015 Awards: Best Activity / Interactive


Handheld "seed boards" inside the Germany Pavilion fuse tactile elements with high-tech trappings to create a personalized experience that isn't lost in translation. >> full story

Expo 2015 Awards: Best Presentation


The Japan Pavilion's "Harmony" presentation combines mirrored walls, floor-mounted fabric structures, and projection technology to create a truly immersive experience. >> full story

Best in Show


To introduce a revolutionary new product, IDEXX Laboratories Inc. pairs an in-booth launch with a live-stream broadcast of the event, engaging 1,000 people in the exhibit and 4,300 viewers online. >> full story

Intel's Main Event


Intel Corp. fosters meaningful engagements with 84 percent of show attendees by staging a series of in-booth presentations ranging from panel discussions and unexpected orations to easily shared product demonstrations and even an unusual fashion show. >> full story

Connect the Docs


To relay a connectivity message about its new product, Siemens Healthcare Health Services devises a one-off presentation featuring a wall of integrated iPads. The aisle-side attention getter exceeds press-mention and key-target lead goals by 43 and 100 percent, respectively. >> full story

Clothing Ceremonies


To launch its top-of-the-line yet uber-utilitarian washer and dryer, Miele GB stages a two-night event that uses an immersive, artistic performance to tout the products' features. The one-off strategy scores serious press and enough display-unit sales to pay for the event. >> full story

In-Booth Presentations


We asked 10 exhibiting-industry experts to share their thoughts on in-booth presentations. >> full story

Start Your Engines


Chevron Lubricants impresses the skeptical masses at the Mid-America Trucking Show with a live diesel-engine teardown in its exhibit that not only proves its product claims, but also scores more than 1.3 million impressions. >> full story

Vidaa Las Vegas


To launch its new Vidaa series of smart TVs at CES 2014, Hisense worked with Chestnut Ridge, NY-based MC˛ to create a visitor experience that paired a product-driven color scheme with state-of-the-art technology and pulsating performances by the Jabbawockeez, a group of hip-hop dancers. >> full story

Audiovisual Screen Placement


Whenever we use a projector to show a presentation during our events, I never know how big the screen needs to be and how high it should be placed. Are there any rules of thumb? >> full story

Musical Genius


Global Experience Specialists Inc. creates the perfect blend of art and science to strike a chord with attendees, boosting leads by 328 percent and scoring 500 new fans and followers. >> full story

The Silent Treatment


Polk Audio makes a big noise with a quiet booth and live music, compiling a 36-percent spike in product demos, a 32-percent jump in email addresses collected, and nearly 58 million media impressions generated. >> full story

Casino Royale


To promote its Avatar-themed gaming machines and online DoubleDown Casino social game, International Game Technology rolls the dice on a $3.3 million exhibit that sends visitors into outer space, and then spins them on a revolving platform where they compete in high-stakes slots. >> full story

Amateur Hour


You don't need a theater degree to pull off a successful live presentation the first time out, but you do need to avoid these five common mistakes that will turn even the most amusing farce into a flop. >> full story

June 2014


Tag Line, Drawing From Experience, Silent Partnership, and more >> full story

The Perfect Fit


Philips Home Healthcare Solutions' "live approach" nets a 130.5-percent increase in leads across eight shows. >> full story

Interactive Learning


Five exhibitors use activities laced with key messages to convey product information in a memorable manner. >> full story

Now Showing


Live presentations have moved beyond PowerPoint and dry product pitches. See how these six exhibitors used live performers to capture attendees' attention and communicate key messages. >> full story

Schuler's Industrial Revolution


Despite product, location, and market challenges, Schuler AG redefines not only the transfer-press industry but also the business-to-business product launch, hosting a factory-based event that marries authenticity with high-tech theatrics to generate 200 percent more product-info... >> full story

Game of Drones


Parrot SA doubled attendees' pleasure with interactive outdoor and indoor displays highlighting the company's wireless-controlled AR Drone 2.0, a foot-long flying quadricopter. >> full story

Picture This


Using projection technology like Pablo Picasso used a paintbrush, eight exhibitors transform their booths into immersive masterpieces of light and drama. >> full story

Theatrical Effects


Six examples of eye-catching exhibit theaters that captivate crowds and entertain attendees. >> full story

Delightful Demos


Don't settle for another prosaic product demonstration. Take a lesson from these 10 memorable examples that are more "bang!" than boring, and add a little demo ammo to your exhibiting arsenal. >> full story

Nestle's Table Talk


Nestle Group hosts a dinner party complete with a series of five presentations about new products and nutrition, effectively educating more than 800 attendees and increasing visitors' likelihood of recommending various Nestle brands. >> full story

Talk of the Town


David Althaus, manager of events and promotions for John Deere Construction & Forestry Co., engineers a peculiar product launch that nets 1 million fans and followers. >> full story

Interactive Media


I'm confused by the term "interactive multimedia." Can you explain what it might encompass and why I would want to use it in my booth? >> full story

Field of Dreams


OrthoBanc LLC's comprehensive baseball-themed campaign hits a grand slam with attendees and increases show-related sales by more than 100 percent. >> full story

Dental School


Colgate Oral Pharmaceuticals Inc. evolves its tried-and-true exhibit strategy for the American Dental Association Annual Session, pulling in a record 3,161 attendees and exceeding on-site sales goals. >> full story

Deere in the Spotlight


John Deere Agriculture and Turf (a division of Deere & Co.) sets the 90,000-square-foot stage for a product launch that's more Cirque du Soleil than tractor pull, featuring a 108-footwide projection screen, an LED video wall, and heavy equipment. >> full story

The War Room


Wargaming.net LLP wins a Silver Award for an exhibit that brings the battle to the booth, ensconsing visitors in a gaming bunker filled with turret-like demo stations. >> full story

Smart House


Reliant Energy Retail Holdings LLC gives attendees at the International Consumer Electronics Show a glimpse of a future that integrates its smart energy services. >> full story

Breaking the Ice


D-Link Systems Inc. steps out of the proverbial box and into a real one inhabited by a comedic character with a following at the International Consumer Electronics Show. >> full story

A Delightful Detour


Faced with various roadblocks that left him without an exhibit at a key show, Jabra Corp.'s Jeff Duchesne stays on track and increases leads by 125 percent. >> full story

Presentation Metrics


Trade show leads and sales can easily be measured and analyzed, but when it comes to presentations, there doesn't seem to be anything tangible to assess or measure. How can I analyze the effectiveness of our in-booth presentations? >> full story

Presentation Staging


My company is adding a presentation theater to our new exhibit, complete with lighting, staging, multimedia, etc. However, I don't know the first thing about in-booth theaters. What are some tips to help us plan an effective theater space? >> full story

A Walk to Remember


To launch Ampyra, a new drug that improves walking speeds for MS patients, Acorda Therapeutics Inc. prescribes engaging interactive displays and physician education, and garners $52.3 million in sales. >> full story

Lights, Camera, Results


CareerBuilder Inc. takes to the director's chair with a series of videos that helps turn its $35,000 exhibit-marketing investment into a $1 million-plus return. >> full story

Deadly Intentions


Symbolically killing off the competition, PayLock LLC uses a funeral-themed booth strategy to create a dead-on spectacle. >> full story

Balancing Act


Striking a balance between entertainment and education, Procter & Gamble Pet Care's exhibit program keeps attendees engaged for upwards of 20 minutes and generates 1,619 new leads for the company. >> full story

Tunnel Vision


Heidelberg Engineering forgoes its own proven formula for trade show success in favor of an eye-opening interactive experience that puts attendees in control - and increases leads by 174 percent. >> full story

Get Your Act Together


All the world's a stage, but not all exhibitors should venture into the spotlight. So before you plan an in-booth presentation for your next show, heed the following advice. >> full story

Fighting Words


To generate show-wide awareness at Interop Las Vegas, Lorna Pierno, Xirrus Inc.'s director of marketing programs, delivers a prizewinning boxing-themed program that brings in $1 million in show-related sales. >> full story

To Bee or Not to Bee


Impact Unlimited Inc. cross-pollinates a popular game-show parody with a bee-themed campaign to create show-wide buzz. >> full story

Demo Day Camp


West, a Thomson Reuters business, uses a whimsical summer-camp theme to lure elusive law librarians to its booth and conduct a record 4,081 product demos, almost 18 percent more than the previous year. >> full story

O.C. Tanner Moves On


After ditching its stale exhibit, O.C. Tanner Co. debuts a revolutionary new property at the Society for Human Resource Management expo, rebranding itself as an innovative player and attracting a record number of attendees. >> full story

Come One, Come Few


Agfa Graphics N.V. uses a "no tourists" booth strategy, customer-pampering activities, and an in-booth auction to generate more than $166 million in show-related sales - and help buoy up the company's sinking financial ship. >> full story

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The Buyer's Guide to Trade Show Exhibiting