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Corporate Event Awards


Immersion in Innovation


As a backbone for global enterprise operations, SAP went big - across more than 1 million square feet - with its flagship Sapphire 2024 conferences. >> full story

Backstage Pass


Freeman's event-within-an-event approach to its client conference rewrote the playbook on client engagement by giving customers a peek behind the curtain of conference planning. >> full story

EXHIBITOR Magazine's 22nd Annual Corporate Event Awards


Honoring Excellence in Event-Marketing Strategy and Execution >> full story

Honorable Mentions 2025


The four events that received Corporate Event Awards honorable mention nods from our panel of design experts not only turned heads, but drove engagement and created delight among attendees. >> full story

True Story


Kenvue Inc. raised its media profile with an event that told its story with the verve of a bestseller, realizing more than 35 stories and generating 20 million media impressions. >> full story

Whirlwind Wanderlust


People say that travel is the only thing you buy that makes you richer, a statement that takes on a gilded edge in the world of luxury travel planning. When you're a member of the Virtuoso Ltd. network, you're in the business of creating those golden adventures. >> full story

EXHIBITOR Magazine's 21st Annual Corporate Event Awards


Honoring Excellence in Event-Marketing Strategy and Execution >> full story

The Future of Global Trade


At its first U.S.-focused conference, Alibaba.com unveiled cutting-edge sourcing tools, fostered entrepreneurial collaboration, and attracted more than 1,300 B2B professionals and 7 million livestream viewers. >> full story

Mission: Impossible


Atlassian went into Team '23 determined to create an elevated experience for attendees even as budgets were being flattened. When a company built on teamwork throws an event, skilled experts come together to build something they'd never be able to do alone. >> full story

Honorable Mentions 2024


This year, judges recognized four events with Honorable Mention awards. Prepare to be inspired by these creative and impactful affairs. >> full story

Media Blitz


Sleep Number Corp.'s winning playbook at Super Bowl LVI includes a refreshed studio space, a star-studded lineup of high-profile athletes, and a relentless focus on the game-changing impact of quality sleep, leading to an epic 574 million earned media impressions. >> full story

Dell Makes it New Again


Dell Technologies Inc. relaunches its in-person flagship user conference that attracts 6,300 in-person and 10,000 online attendees and sets a whole new slate of post-pandemic benchmarks. >> full story

Road Service


To respect COVID safety and their clients' busy schedules, ServiceNow Inc. launched a 14-city road tour that helped it close more than 30 percent of open opportunities. >> full story

EXHIBITOR Magazine's 20th Annual Corporate Event Awards


Honoring Excellence in Event-Marketing Strategy and Execution >> full story

Honorable Mentions


In addition to this year's three Corporate Event Awards winners, judges selected seven entries as Honorable Mentions, calling them "inspirational," "exemplary," and "what corporate events should aspire to." These noteworthy events might provide inspiration... >> full story

Cisco Follows the Sun


After a successful, albeit turbulent, all-digital Cisco Live 2020, Cisco Systems Inc. stages a truly global online event that surpasses session viewership goals by 266 percent and increases average daily engagement by more than one hour. >> full story

Atlassian's DIY Success


Unable to find a virtual-event platform provider for its Team '21 event, Atlassian Pty Ltd. builds its own, which features 150 speakers, highly customizable registrations, and a high-velocity format that rivets an audience of thousands. >> full story

EXHIBITOR Magazine's 19th Annual Corporate Event Awards


Honoring Excellence in Event-Marketing Strategy and Execution >> full story

Alienware's Game-Changing Product Launch


Alienware thrills its online gaming community with a 25th anniversary virtual event featuring an airborne product drop, an in-home augmented-reality activation, and intense livestreaming gameplay that garners an average of nearly 30,000 concurrent viewers. >> full story

Honorable Mentions


In addition to this year's five Corporate Event Awards winners, judges selected three entries (serving C-level guests, media reps, and virtual attendees) as Honorable Mentions. >> full story

Ipsy Makes its Beauty Mark


Following the COVID lockdown, the beauty brand Ipsy returns to live events with a multivenue anniversary celebration that exceeds marketers' goals for attendance, media placements, and Net Promoter Score. >> full story

TriNet's Hybrid Hope Dispenser


TriNet Group Inc.'s hybrid event weaves together a former First Lady, ballet dancers, famous photographers, and a 200-year-old concept to educate and inspire its audience of small- and medium-size business owners shaken by the pandemic. >> full story

EXHIBITOR Magazine's 18th Annual Corporate Event Awards


Recognizing excellence in event-marketing strategy and execution. >> full story

How to Win Fans and Influence Attendees


Anime streaming service Crunchyroll Inc. thrills fans with a three-day digital extravaganza that rivals its in-person events in terms of engagement and attracts more than 250,000 attendees from 200 countries. >> full story

Distance Learning


By putting education and engagement at the forefront of its first all-digital conference, Teladoc Health Inc. exceeds its attendee registration target by a whopping 200 percent. >> full story

Road to Recovery


Hussmann Corp. hits the road with a COVID-conscious mobile experience that not only delivers product innovations to the booming grocery industry but also bypasses attendance goals by more than 16 percent and attracts 42 percent more decision-makers than anticipated. >> full story

A Breath of Fresh Air


Forced to cancel its annual event with days to spare, Aruba Networks Inc. pivots with a virtual version featuring a Netflix-like interface, live demonstrations, a celebrity host, and a hot-wings-eating contest. >> full story

Honorable Mentions


Here are the Corporate Event Awards Honorable Mentions, whose innovative efforts and remarkable results deserve added accolades. >> full story

Ripple Effect


Embracing its leadership role on the world stage, Ripple Labs Inc. establishes global brand awareness and thought leadership by setting a new standard for financial-technology conferences, attracting attendees from 37 countries and generating 8.2 million organic Twitter impressions. >> full story

Slumber Bowl Champs


Sleep Number Corp. scores 157 million media impressions and more than 5,000 leads via an MVP-worthy presence at the 2019 Super Bowl Experience. >> full story

Amway's Personal Approach


To celebrate its 60th anniversary and recognize its most prolific independent contractors from around the globe, Amway Corp. puts on an event with elaborate technology, more musical acts than Woodstock, and a record-setting projection-mapped dinner. >> full story

Chevron Keeps on Truckin'


To drive lubricant sales and differentiate the Delo and Chevron brands, Chevron Lubricants hits the road with a high-tech tour that outpaces attendance goals by almost 23 percent and revs up roughly $510,000 in sales. >> full story

Gulfstream's Big Reveal


Gulfstream Aerospace Corp. unveils its record-setting business jet with a 747-sized multimedia extravaganza that generates almost $29 million in publicity value and more than 1.3 billion media impressions. >> full story

EXHIBITOR Magazine's 17th Annual Corporate Event Awards


Recognizing excellence in event-marketing strategy and execution. >> full story

Opal Apples' Fruitful Endeavor


To boost awareness of its Opal apple brand, FirstFruits Marketing LLC stages a three-day, Instagram-centric activation in New York that lures scores of passersby, attracts the eye of the press, and harvests more than 44 million media and social impressions. >> full story

IBM's New Way of Thinking


IBM Corp. launches a new flagship conference to inspire and earn loyalty from many distinct audiences, garnering a positive response in the form of 80 percent of attendees clamoring to return in 2019. >> full story

EXHIBITOR Magazine's 16th Annual Corporate Event Awards


Recognizing excellence in event-marketing strategy and execution. >> full story

A Giving Legend


To drum up donations, Charity Global Inc. (dba Charity Water) marries emotional storytelling with technological wizardry. Featuring a 276-foot-diameter circular LED display and integrated donation app, the one-night extravaganza prompts 520 attendees to ante up $7 million. >> full story

BMW Takes Off


BMW AG soars with a media event that's as high-flying as its new concept car is high-tech - and lands an online audience of 42 million. >> full story

Cruise Control


To anchor its reputation as the innovative whale of the industry, Royal Caribbean Cruises Ltd. produces a tech-rich media extravaganza that nets more than 530 million print, online, and social-media impressions and achieves an engagement rate six times higher than the industry benchmark. >> full story

Sweat Shop


Dick's Sporting Goods Inc. launches a line of high-performance athletic apparel with a 12-stop road show that nets more than 150,000 event impressions and motivates almost 800 participants to break a sweat. >> full story

Rick and Morty's Excellent Adventure


Adult Swim promotes its hit show with a nationwide tour that racks up more than 50 million impressions on Twitter and Instagram. >> full story

The On-Demand Press Event


Lexus Europe steers clear of traditional press-event potholes by delivering nearly 500 journalists an on-demand augmented-reality experience that increases engagements by 50 percent and media reach by 30 percent. >> full story

EXHIBITOR Magazine's 15th Annual Corporate Event Awards


EXHIBITOR magazine's 15th annual awards recognize excellence in event-marketing strategy and execution. >> full story

GitHub's User Group Reboot


To appeal to software developers and coders, GitHub Inc. reaches for the stars and turns an empty seaside warehouse into a veritable fun house geared toward celebrating the contributions of its users. >> full story

Buzz-Worthy Marketing


Bumble Trading Inc. brings its app into the real world with a brick-and-mortar activation that nets 400,000 direct impressions and 200 million media impressions, sweet results that were 60 and 100 percent above goal, respectively. >> full story

Tillamook's Triple Scoop


To generate awareness for a new ice-cream product, the Tillamook County Creamery Association launches a three-pronged product-sampling campaign. Reaching consumers, retailers, and influencers, the program dishes out 72,700 samples, a whopping 45 percent more than anticipated. >> full story

EXHIBITOR Magazine's 14th Annual Corporate Event Awards


Honoring excellence in event-marketing strategy and execution. >> full story

Connecting Flights


Deutsche Lufthansa AG celebrates the beginning of nonstop flights between Silicon Valley and Frankfurt, Germany, with a highly interactive three-day public activation - and takes to the skies with 15 million total impressions. >> full story

IBM's WoW Factor


IBM Corp. demonstrates its Watson artificial intelligence with an elaborate private trade show that proves the technology can predict weather, understand emotions, design dresses, improve chocolates - and produce 15,000 leads. >> full story

The Music Man


To introduce the father of modern music to new generations of fans, The Les Paul Foundation embarks on a 40-city tour that nets more than 133 million impressions. >> full story

A League of Its Own


Riot Games Inc. delivers an immersive Radio Frequency Identification experience that resonates with 20,000 gamers, earning player loyalty and setting social-media feeds on fire. >> full story

EXHIBITOR Magazine's 13th Annual Corporate Event Awards


Honoring excellence in event-marketing strategy and execution. >> full story

Growing Pains


Tableau Software Inc. balances astronomical attendance growth with careful attention toward maintaining a fun and intimate environment, and in doing so accommodates an 82-percent increase in attendees at its annual learning conference. >> full story

Changing Lanes


Audi Hong Kong steers around roadblocks of political mayhem and shifting demographics by showing 900 guests what's under the hood of its new Q7 SUV at a high-tech event that drives $1 million worth of PR and near-record sales. >> full story

Champagne Tastes


Moet Hennessy Diageo Hong Kong Ltd. toasts its Chinese customers with a lavish, theatrical experience as exclusive as its Dom Perignon champagne - and reaps more than $500,000 in publicity. >> full story

The Best Little Hair House in Manhattan


To capitalize on its prominent sponsorship, foster positive consumer perceptions, and generate worldwide awareness, the Tresemme brand creates a pop-up styling salon and media lounge in conjunction with New York Fashion Week - and teases more than 2 billion media impressions from the... >> full story

Support System


To raise awareness about its brand redesign and do a little good along the way, Vanity Fair Inc. outfits an RV with chic dressing rooms, offers up professional bra fittings, and adds a philanthropic component with a personal touch that generates 150 million impressions. >> full story

Indian Odyssey


By stepping down from its industry pedestal and taking to the streets in a customized bus, software giant SAP India nets a 180-percent increase in qualified leads, adds $3 million to its revenue pipeline, and learns that sometimes the secret to getting bigger is to act a little smaller. >> full story

Boxing Day


To dial up interest in its new telecom services among Millennials, Bell Canada sponsors a premier music fest, employing social media, product demos, a VIP lounge, and a post-modern pavilion that draws thousands with the power of an enchanted castle. >> full story

Full-Court Press


CDW LLC scores a marketing victory with a sports-oriented road show campaign that brings product demos to nearly 17,000 information-technology professionals and leads to a 10-percent increase in sales in its first year. >> full story

Clothing Ceremonies


To launch its top-of-the-line yet uber-utilitarian washer and dryer, Miele GB stages a two-night event that uses an immersive, artistic performance to tout the products' features. The one-off strategy scores serious press and enough display-unit sales to pay for the event. >> full story

EXHIBITOR Magazine's 12th Annual Corporate Event Awards


Honoring excellence in event-marketing strategy and execution. >> full story

T-Mobile's Triple Threat


To set itself apart from competitors and lure new business, T-Mobile USA Inc. uses bold reveals and star power, garnering 12,000 news stories and 4.4 million new customers. >> full story

Foodie Call


The Tillamook County Creamery Association's late-night sandwich-delivery campaign at an Oregon food festival increases brand awareness by scoring almost 29 million media impressions. >> full story

Poetry in Motion


With the City of Light as its backdrop, carmaker Adam Opel AG stages a series of press events featuring slam-poetry performances and seemingly spontaneous drive-bys to launch its newest model at the Paris Motor Show. >> full story

Knowledge is Power


Schneider Electric SA stages live learning events in Dallas and Washington, DC, to educate attendees about its vast product portfolio and challenges facing the energy market. The strategy generates more than 120 million media impressions and more than 300 new business opportunities. >> full story

EXHIBITOR Magazine's 11th Annual Corporate Event Awards


Honoring excellence in event-marketing strategy and execution. >> full story

Tactical Warfare


The press, sports stars, professional gamers, and Marines shoot it out in front of a global audience at Activision Publishing Inc.'s media event, capturing 3 million viewers, more than 100 million social-media impressions, and $1 billion in opening-day sales. >> full story

EXHIBITOR Magazine's 10th Annual Corporate Event Awards


Honoring excellence in event-marketing strategy and execution. >> full story

Schuler's Industrial Revolution


Despite product, location, and market challenges, Schuler AG redefines not only the transfer-press industry but also the business-to-business product launch, hosting a factory-based event that marries authenticity with high-tech theatrics to generate 200 percent more product-info... >> full story

Mobile Marathon


To raise awareness about its brand and flagship store in New York, New Balance Athletic Shoe Inc. hits the ground running with an app-based race through the streets of Manhattan, generating 75 million media impressions and surpassing retail sales goals. >> full story

The Great Mall of China


To set itself apart from competitors and inspire customer confidence, Tmall.com crafts an event that brings in the press, vendors, and shoppers to experience its goods in person. Using augmented reality, Quick Response (QR) codes, and a futuristic setting, the company generates 26... >> full story

Head of the Class


By understanding its instructors better and leveraging technology to train them, Cisco Systems Inc. manages to grow a program with a shrinking budget and stretch its virtual classroom around the globe. >> full story

Puma's Fashion Statement


To attract fashion-conscious consumers the world over, Puma SE turns a yacht race sponsorship into a repositioning campaign that centers on a pop-up shop made of shipping containers and a lounge featuring live music and performances from local artists. >> full story

EXHIBITOR Magazine's 2012 Corporate Event Awards


Honoring excellence in event-marketing strategy and execution. >> full story

The Rat Pack


A real-life rat race - complete with a maze, obstacle course, and a plethora of playful props - helps Hongkong Land Ltd. raise brand awareness and money for charity, to the tune of $337,000. >> full story

X Appeal


Eschewing typical event accoutrement in favor of tater tots, cotton candy, and sumo wrestling, X.commerce, an eBay Inc. company, cements itself in the hearts and minds of developers. The event nets 107 million media impressions and an 86-percent satisfaction rating. >> full story

Deere in the Spotlight


John Deere Agriculture and Turf (a division of Deere & Co.) sets the 90,000-square-foot stage for a product launch that's more Cirque du Soleil than tractor pull, featuring a 108-footwide projection screen, an LED video wall, and heavy equipment. >> full story

A Loaf Affair to Remember


Tillamook Cheese Inc. embarks on a 500-stop tour that results in 548,680 consumer interactions. >> full story

Sync City


With its annual users' conference in need of life support, SAP AG resuscitates the event with a revamped virtual version, educational sessions, and social-media components. >> full story

Nano's Big Adventure


Tata Motors Ltd. maps out a 9,000- mile trek across India to spread the word that the world's cheapest car - the Nano - is finally available for immediate purchase. The journey draws more than 25,000 people to associated events and hauls in 5,688 leads. >> full story

East Meets West


Volkswagen Group of America Inc. engineers a pair of bicoastal launch events to unveil its new 2011 Jetta, with each event tailored to a unique target audience. >> full story

Samsung Stakes Its Claim


Samsung Electronics Co. Ltd. stages a Times Square spectacle featuring The Black Eyed Peas and "Avatar" director James Cameron. The resulting event rivals New Year's Eve in scope and garners 2.4 billion media impressions. >> full story

EXHIBITOR Magazine's Eighth Annual Corporate Event Awards


Honoring excellence in event-marketing strategy and execution. >> full story

P.F. Chang's On-Par Event


To increase enrollment in its customer-loyalty program, restaurant chain P.F. Chang's China Bistro Inc. sends golfer Briny Baird to the top of San Diego's Omni Hotel for a spectacular media event. >> full story

EXHIBITOR Magazine's Seventh Annual Corporate Event Awards


Honoring excellence in event-marketing strategy and execution. >> full story

Sip and Learn


The Robert Mondavi Winery uncorks a multiyear, multicity mobile tour at existing events throughout the United States and Canada. >> full story

Defying Reality


To keep attendance at its annual user conference from plummeting, Cisco Systems Inc. reinvents the 20-year-old event by adding a virtual version that increases the audience by 35 percent. >> full story

No Client Left Behind


Exhibit and event firm Czarnowski hosts an educational forum at its San Francisco office that addresses trends in face-to-face marketing, strengthens client relationships, and generates $200,000 in new business. >> full story

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