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Low-Budget Strategies


Mindful Purchasing


Here are 10 areas where mindless decision-making might lead to mechanical misspending. >> full story

Covering Your Assets


Eight ways to repurpose live-event assets for digital campaigns. >> full story

Small Booths


How can I improve my chances of getting an appreciable return from a small booth? >> full story

Tardy for the Party: The Price of Procrastination


When it comes to exhibiting, there's no such thing as being fashionably late, as proven in this show-specific scenario with side-by-side price comparisons. >> full story

Successful Signage


Here are 11 examples of exhibitors who made the most out of substrates as basic as Sintra, vinyl, and tension fabric. >> full story

This Old Exhibit: How to Refresh a Tired Booth


Follow these budget-friendly fixes when your exhibit needs a little TLC. >> full story

Glenda Brungardt's Guide to Free Stuff


According to HP Inc.'s Glenda Brungardt, CTSM, if you're not leveraging your relationship with show management, you're leaving money - not to mention valuable data - on the table. In a one-on-one with EXHIBITOR, she reveals the free stuff you're likely overlooking. >> full story

Bandwidth on the Run: How to Avoid Wi-Fi Fees


Sidestep costly show-floor wireless internet access with one of these four alternatives. >> full story

Exhibit Refurbishment


Our exhibit is beginning to show its age. How do I decide whether to refurbish it or to build a whole new exhibit? >> full story

First-Time Exhibiting


My company is launching an exhibit-marketing program for the first time in its history. What are some tips and tricks to ensure we get the best bang for our buck even though we're the new kid on the block? >> full story

Landscape Artist


To update his exhibits in the face of changing customer needs, James Messina revamps them in a vintage style with his bare hands and hauls in a 400-percent increase in leads. >> full story

Trade Show Tune-Ups


A new build is an expense many exhibitors cannot afford. When your exhibit is looking a little worse for wear, try these budget-friendly stopgaps. >> full story

Red-Hot Tabletop


Exhibiting novice Silicon Publishing Inc. leverages available resources and a clever traffic builder to help its tabletop exhibit surpass the company's pre-show goals. >> full story

Light Boxes


Even more impressive than Two Parts LLC's inventive booth design was the budget it took to build: a mere $680. The exhibit was constructed on site with no professional labor and with little more than 48 cardboard boxes, 17 light fixtures, aluminum supports, and watercolor paint. >> full story

Video Production


My boss is pressuring me to shoot a commercial for use on our website and in our booth at trade shows. Unfortunately, he's not allocating the necessary funds for production. Is there a hack to help me make a video that looks professionally produced? >> full story

Larger Than Life: How to Make Small Exhibits Stand Out


A down-and-dirty primer to help small exhibitors find their strength, own their power, and compete with the big booths at every turn. >> full story

Exhibit Refurbishment


We asked 10 industry experts to share their opinions and advice on exhibit refurbishment. >> full story

In-Line Designs


These seven in-line exhibits, ranging from 10 to 30 feet in width, prove that you don't need a standalone space to have a stylish and highly functional booth. >> full story

The Savory Smell of Success


Micron Technology Inc. combines the power of scent and the allure of cured pork to attract its target audience, increase sales leads, and ignite a social-media firestorm -- all on a prosciutto-thin budget. >> full story

Battery Power


Rather than paying for show-floor electricity and the labor required to install it, many exhibitors are now using portable batteries to power everything from light fixtures to laptops. What do I need to know about batteries before I incorporate them into my exhibit-marketing program? >> full story

Flooring Options


Our exhibit is feeling old and outdated, but I don't have the time nor money to invest in a complete overhaul. What's a quick and fairly painless way to breathe new life into our booth? >> full story

DIY Exhibits


See how 11 companies turned inexpensive materials into inventive, on-brand exhibits with little more than an idea and some elbow grease. >> full story

Refurbishment Options


My company's primary trade show exhibit is starting to show its age, but we don't have the budget to refurbish the entire thing. What should we do? >> full story

The $700 Search-Engine Strategy


Using little more than 24 search terms and $700, Jacqueline Deavenport creates a pre-show digital-marketing campaign that doubles her company's lead counts at the International Franchise Expo. >> full story

Read all About It


Before shipping boxes of collateral literature to your next show, consider these cost-effective digital options. >> full story

Foodie Call


The Tillamook County Creamery Association's late-night sandwich-delivery campaign at an Oregon food festival increases brand awareness by scoring almost 29 million media impressions. >> full story

A Juicy Theme


Glassdoor Inc. uses 3,000 fresh peaches to increase traffic by 90 percent at the Society for Human Resource Management Annual Conference and Exposition. >> full story

Travel Costs


The price of airline tickets seems to change more often than Academy Awards presenters. Is there a specific time to buy airfare that will increase my chances of getting a better deal on airfare for my booth staff? >> full story

Cost-Conscious Lighting


We're incorporating a lighting design with significant rigging into our new exhibit. How can I control costs? >> full story

Message in a Bottle


Shannon Jordan delivers a creative in-booth promo activity for a scant $150 per show, injecting a high dosage of brand awareness into her exhibit-marketing program. >> full story

Twelve Tricks for Tabletops


Panel systems, banner stands, pop-ups, and briefcase tabletops might be small, but that doesn't mean they're any less effective than big booths. Simply follow these 12 tips for a tabletop exhibit that generates results. >> full story

CoreLogic's Recipe for Radical Reduction


Forced to cut its trade show budget by 30 percent just three months before a major show, CoreLogic Inc. cooks up a plan that comes under budget and saves an additional $16,000. >> full story

Granny Game Plan


First-time exhibitor Good Old Games Ltd. adopts a granny-centric exhibit strategy for the PAX Prime show. >> full story

A Delightful Detour


Faced with various roadblocks that left him without an exhibit at a key show, Jabra Corp.'s Jeff Duchesne stays on track and increases leads by 125 percent. >> full story

Small Packages


Looking to purchase a portable exhibit, but not sure where to start? Here's a guide to the four basic types of portables available. >> full story

Agent Orange


A punchy, orange-themed promotional campaign appeals to Mindbody Inc.'s target market and generates a juicy 196-percent lead increase. >> full story

A Cut Above


With $500, creativity galore, and a little do-it-yourself moxie, artist Sharyn Sowell transforms her 8-by-10-foot booth space from drab to fab by putting her own artwork on display. The resulting exhibit draws twice as many leads as the previous year. >> full story

Six-Step Shuffle


Challenged to build a new booth without a new influx of cash, Brandon Gross magically produces the money from within his existing budget. Learn the six secrets Gross used to conjure the cash. >> full story

Mail Enhancement


Precision Dynamics Corp.'s direct-mail campaign gives attendees a chance to test its RFID-enabled products for themselves and nets an increase in leads despite a double-digit dip in show attendance. >> full story

Shrink for Yourself


Deckel & Moneypenny Exhibits uses an in-booth Shrinky Dinks activity and post-show mailers to prove smaller can indeed be better. >> full story

What's the Plan?


Creating and maintaining a trade show timeline can help you navigate the pre-show planning process without missing valuable discount deadlines. >> full story

Lemon Heads


Steelhead Productions creates a thirst-quenching integrated marketing program that nets a mouthwatering 48-percent increase in booth traffic over the previous year. >> full story

Cisco Defends Its Realm


With a slashed budget and downsized booth space at the 2009 RSA Conference, Cisco Systems Inc. conjures up a quartet of superheroes to help save the day. >> full story

The Brown-Bag Booth


Faced with a 50-percent budget decrease and forced to re-evaluate its presence at EXHIBITOR2009, Kubik Inc. burns its original plan and MacGyvers an integrated program that exceeds lead-generation goals by 145 percent. >> full story

A Penny Saved


Seven ways to cut costs without visibly diminishing your company's trade show presence. >> full story

Hoodman to the Rescue


Hoodman Corp. inflates its image with a nontraditional exhibit structure that saves an average of $16,600 per show, triples at-show sales, and expands the company's dealer base tenfold in only three years. >> full story

Hot to Cut Costs


I need to cut exhibiting costs, but I don't want to eliminate entire line items. How can I trim the fat with smart thinking rather than eliminating elements? >> full story

Nip Tuck: 54 Ways to Cut Your Costs


When it's time to cut costs, a hatchet job can massacre program effectiveness. Instead, try a paring-knife approach - with a slice here and a trim there - to cut costs without drawing blood. >> full story

Foot Traffic


Linda Spann and her new company get off on the right foot with a $25,000 trade show promotion that generates $100,000 worth of order in three days. >> full story

The Little Exhibits That Could


Five exhibitors prove you don't need a gargantuan budget when you have a big idea. >> full story

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The Buyer's Guide to Trade Show Exhibiting