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CMO Spotlight


CMO Spotlight: Umi Patel, PepsiCo Beverages North America


The chief marketing officer of PepsiCo Beverages North America's North Division explains how consumer behavior impacts the organization's localized event strategy, as well as how 60-foot hot dogs and giant flamingos help fuel attendee engagement and digital exposure. >> full story

CMO Spotlight: Lynne Jarman-Johnson, Consumers Credit Union


The chief marketing officer for Consumers Credit Union explains her communication-centric marketing philosophy and recommends one book that she believes should be on every leader's bookshelf. >> full story

CMO Spotlight: Dea Lawrence, Variety Media LLC


Variety Media LLC's chief marketing officer explains how the 114-year-old media company plans to increase its investment in face-to-face marketing over the next five years, and how trade shows and events must evolve in order to remain relevant. >> full story

CMO Spotlight: David Reid, National Oilwell Varco


National Oilwell Varco's chief marketing officer explains how the multinational corporation strategically fuses live events with digital channels, and how embracing your superpowers just might be the key to success. >> full story

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